Last month we started pro-actively refreshing journeys for any company tracked by a customer — to make sure you have the most up-to-date data at your fingertips. (Here’s more about our process.)

Included in our 2,700 new journeys we completed 457 cart abandonments, 1,614 newsletter signups, and 66 purchases.


We’re doubling down on browse abandonment journeys

Similar to cart abandonment, browse abandonment emails allow you to send extremely relevant emails to high-intent subscribers.

See below for an example from prAna we captured this month. The language is not as urgent as you might see in an abandoned cart email – more of a helpful nudge than a ‘hurry up and get it’ call to action.

Screenshot 2018 04 09 at 12.14.58 PM

View the prAna user journey

Note as well the banner underneath calling out limited time free shipping – a gentle incentive to convert without being too aggressive.

In addition to abandonment emails, we signed up for tons of brands’ newsletters to get their latest and greatest welcome series. We particularly liked this email from LUSH cosmetics – it’s not the first email in their welcome series, but a great introduction to their brand and what customers like.

Screenshot 2018 04 09 at 12.26.26 PM

View the LUSH user journey

LUSH highlights their “best smellers” and new arrivals to give the new customer the highlight reel of their product. In addition, this email features a nod to shopping in store with a widget with the nearest LUSH location to you.


Over $5,000 spent on your behalf

That’s right; last month we spent over $5,000 on purchases and new registrations on your behalf.

Notable companies we purchased from include:

To check out journeys like these — and see other great email examples, create your free MailCharts account.


Post tags   MailCharts Updates