Up here in the northern hemisphere, April delivers the first blush of spring. But this year the monotony our work-from-home Data Team experienced made the entire month feel like, well, Groundhog Day.
Still, we beavered (groundhogged?) away to keep our database as fresh as a passing April shower. Let’s review the highlights.
Brands with new journeys
As you know, our Journeys consist of triggered email series sent by brands like yours. They respond to a specific consumer action such as placing an order, abandoning a cart, or signing up for a newsletter.
For April we added new journeys from:
- Too Faced Cosmetics (newsletter signup)
- Charlotte Tilbury Beauty (newsletter signup)
- Native (free account signup)
- Lush (free account signup)
Cart abandoner journeys illustrate what brands do when customers shop on their site, place tentative orders — and then fail to complete them. For April we abandoned carts from:
Check out all emails we’ve classified as cart abandon.
We also completed new purchases from:
Recently updated email lists
When we’re not adding journeys, we’re busy carefully curating email examples geared to holidays and seasonal events. For April we refreshed emails celebrating:
- Earth Day (April 22)
- May the Fourth Be With You (May 4)
- Cinco de Mayo (May 5)
- Mother’s Day (May 10)
- Memorial Day (May 25)
- Father’s Day (June 21)
- 4th of July
The latest premium brands
For a while now our monthly data recaps have celebrated “braniversaries” — brands whose emails we’ve been collecting for 2 full years or more. When e-commerce brands reach this milestone, we dub their data Premium.
Tracking year-over-year campaigns and promotions offers a good rough guide to any premium brand’s current calendar. So tap into this historical data for the insights you need to help plan your email strategy:
- Callaway Golf (5 years)
- Patagonia (5 years)
- Bebe (5 years)
- THINX (4 years)
- Keurig (4 years)
- Joie (3 years)
What to expect in May
Next month we’re adding more new cart-abandoner and browse-abandoner journeys. Plus we’re classifying new cart and browse abandonment emails, as well as purchaser emails for the Yoga industry.
Editorial image by Stráner Zsuzsi from Pixabay