Access data-driven email marketing news to help you plan & optimize your email program

#EmailsWeLove: we saved the pieces from your last visit ❤
Jul 5, 2020

#EmailsWeLove: we saved the pieces from your last visit ❤

Triggered emails are crucial to engaging customers, so this week’s #EmailsWeLove favored the kind of triggered communications email marketers send to cart and browse abandoners and to those celebrating a birthday. Enjoy.

By Richard Hartzell
#EmailsWeLove: This is not a drill
Jun 26, 2020

#EmailsWeLove: This is not a drill

Doing anything with confidence isn’t easy these days, so this week’s #EmailsWeLove salute brands that showed some creativity and gumption going after everyone from Father’s Day shoppers to folks longing to, you know, go on vacation.

By Richard Hartzell
#EmailsWeLove: Time to say good buy!
Jun 19, 2020

#EmailsWeLove: Time to say good buy!

Know your peeps: it’s a cardinal rule of email marketing. This week’s #EmailsWeLove feature triggered campaigns from brands out to prove just how well they know their audience.

By Richard Hartzell
#EmailsWeLove: Your father’s fragrance and a shower worth singing about
Jun 12, 2020

#EmailsWeLove: Your father’s fragrance and a shower worth singing about

Father’s Day’s around the corner. Retail stores are starting to reopen. And Ludacris is having way too much fun in the shower. For us it’s just another week of #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: Seductive subject lines
Jun 5, 2020

#EmailsWeLove: Seductive subject lines

Sure, meat-and-potatoes subject lines do yeoman work driving sales for ecommerce brands — maybe yours included. But we’re suckers for the imaginative kind that drive something else: our compulsion to click.  Which is the main reason a couple of this week’s emails qualified as #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: It’s for you
May 29, 2020

#EmailsWeLove: It’s for you

Inventive, utilitarian, fearless. These are just some of the ways you can describe a good email, but this week you’ll find them all embodied in our #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: Crazy for coconuts and animated GIFs
May 22, 2020

#EmailsWeLove: Crazy for coconuts and animated GIFs

Did you know MailCharts users can harness our Advanced Search options to zero in on emails containing animated GIFs? Around here we love this kind of kineticism so much we’re distracting you with it at the top of this blog page right now. Of course, it’s also featured in one of this week’s #EmailsWeLove. Take a look!

By Richard Hartzell
#EmailsWeLove: inside fun and using your noodle
May 15, 2020

#EmailsWeLove: inside fun and using your noodle

Can we interrupt your daily rotini? If you use your noodle you’ll notice that one of the #EmailsWeLove this week poses this saucy question.  But hey: it’s all gouda.

By Richard Hartzell
#EmailsWeLove: COMPL_TE Y_UR _OOK and grow bigger fish faster
May 8, 2020

#EmailsWeLove: COMPL_TE Y_UR _OOK and grow bigger fish faster

Do we miss you? Heck, these days we miss just about everyone. Until we can all touch each other literally (instead of virtually) we’ll keep sending you our warm regards in the form of #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: mama love and just grit
May 1, 2020

#EmailsWeLove: mama love and just grit

As May arrives, let’s hope our #EmailsWeLove predict that we’ll spread more “Mama love” this month and rely less on “just grit” than we did last month.

By Richard Hartzell
#EmailsWeLove: protect yourself and the planet
Apr 24, 2020

#EmailsWeLove: protect yourself and the planet

It’s hard to think about the Earth when you’re cooped up all day long in a house or apartment, but this week we did manage to honor both #EarthDay (April 22) and #EarthWeek with our latest #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: so fresh and so green
Apr 17, 2020

#EmailsWeLove: so fresh and so green

Like you, we’re hard at work (at home) trying to bend the curve. Meanwhile, let’s take a break and recap this week’s #EmailsWeLove.

By Richard Hartzell
#EmailsWeLove: help people, PERIOD
Apr 10, 2020

#EmailsWeLove: help people, PERIOD

Comfort, community and connection. It’s what #EmailsWeLove (and lots of others landing in inboxes everywhere) are all about this week.  

By Richard Hartzell
#EmailsWeLove: for better days
Apr 3, 2020

#EmailsWeLove: for better days

We can do it! reads the headline of an iconic wartime production poster. This week our we’re-in-this-together #EmailsWeLove are in a similar spirit.  

By Richard Hartzell