Access data-driven email marketing news to help you plan & optimize your email program

Video: Optimizing the post-purchase experience
Jun 4, 2020

Video: Optimizing the post-purchase experience

Earlier today we discussed the various elements of a great post-purchase sequence with our friends from Zembula. We covered it all: receipts and shipping emails, delivery notifications and product reviews, WISMO (the “Where IS My Order?” queries customer service agents dread) and of course year-round segmentation to your best audience—your customers.   We love sharing great data! In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends, and email marketing strategies. Why? We love sharing all of our great ecommerce data and information. If you’re interested in hosting a webinar together—please drop …

By Tom Buchok
What’s trending? State of apparel industry emails
May 18, 2020

What’s trending? State of apparel industry emails

If you’re in the apparel industry, you’re probably living with a lot of uncertainty right now. With many storefronts being closed due to local government regulations, sales are restricted to online only. If that wasn’t enough, the supply chain has been critically affected. We might be a little biased, but with email being a low-cost marketing channel, it’s one of the best places to invest some additional time. Luckily, with MailCharts, you don’t have to invest too much additional time to adjust and plan for your upcoming campaigns.   Overview of the Category The biggest changes we’ve seen over the …

By Megan Prindle
Video: Easter email ideas
Mar 11, 2020

Video: Easter email ideas

Today we covered using market research and competitive data to streamline building Easter campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a …

By MailCharts Team
Video: What’s up in the world of Footwear?
Feb 26, 2020

Video: What’s up in the world of Footwear?

Today we covered using market research and competitive data to streamline building footwear campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a …

By MailCharts Team
Video: What’s going on in Luxury?
Feb 12, 2020

Video: What’s going on in Luxury?

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok
What sets luxury brand marketing apart?
Jan 28, 2020

What sets luxury brand marketing apart?

To find out, we dug into 30+ premium brands — from Manolo Blahnik and Louis Vuitton to Jimmy Choo, Supreme, and Gucci. You’ll find our answers in Luxury Marketing Trends.  Whether you work in Fashion or Fast Food, Watches or Weight Loss, our Marketing Trends series delivers a compelling quick take on industries whose email data and statistics we receive, compile, organize and strive to make sense of every day. In sum, the series showcases the power of MailCharts groups to inform and strengthen your marketing.   Instant insights into four broad marketing areas For Luxury brands you get instant …

By Richard Hartzell
November 2015 email marketing summary
Dec 15, 2015

November 2015 email marketing summary

This Black Friday was a hit for online shopping with no signs of slowing down. Researchers are raving about the success of this shopping season, especially when it comes to how much more consumers are shopping online. Consumers spent $4.45 billion on online shopping this season, steadily increasing from previous years. Sales from smartphones accounted for 22% percent of mobile sales, a huge 70% jump from last year. The great news is emails drove a quarter of the traffic for Black Friday sales. Thursday was swapped for Monday when it came to what day companies sent most of their messages. …

By Elizabeth Alvarez
October 2015 email marketing summary
Nov 13, 2015

October 2015 email marketing summary

The month of October loved Thursdays for emails, setting the tone for the holiday spirit and everything that’s to come. With Thanksgiving and Black Friday just around the corner, retailers and fashion companies got their consumers thinking about holiday gifts early on. The food and beverage industry also gained from the fall holiday hype, taking the opportunity to share recipes and preparations. The sports industry felt confident in their campaigns, experimenting with long subject lines and lots of emails. Let’s dive in by analyzing each of the above mentioned industries and see how they fared in October. Fashion and Clothing Companies As …

By Carl Sednaoui