MAILCHART'S BLOG

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Video: What’s going on in Luxury?
Feb 12, 2020

Video: What’s going on in Luxury?

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok
Data Recap for January 2020
Feb 5, 2020

Data Recap for January 2020

Holy cow — we’ve rocketed through the entire first month of 2020! In case you were wondering whether too much hearty partying on New Year’s Eve put a crimp in our Data Team’s style during the first week of the year, that answer is a resounding no! Let’s take a look.   Brands with new journeys You’ll recall that Journeys are any email series triggered by a specific action, such as placing an order, abandoning a cart, or signing up for a newsletter. In January we added new journeys from: Toms (Cart abandoner) Eckhart Tolle (Cart abandoner) Kroger (Free account …

By Nataša Jovanoska
What sets luxury brand marketing apart?
Jan 28, 2020

What sets luxury brand marketing apart?

To find out, we dug into 30+ premium brands — from Manolo Blahnik and Louis Vuitton to Jimmy Choo, Supreme, and Gucci. You’ll find our answers in Luxury Marketing Trends.  Whether you work in Fashion or Fast Food, Watches or Weight Loss, our Marketing Trends series delivers a compelling quick take on industries whose email data and statistics we receive, compile, organize and strive to make sense of every day. In sum, the series showcases the power of MailCharts groups to inform and strengthen your marketing.   Instant insights into four broad marketing areas For Luxury brands you get instant …

By Richard Hartzell
November 2015 email marketing summary
Dec 15, 2015

November 2015 email marketing summary

This Black Friday was a hit for online shopping with no signs of slowing down. Researchers are raving about the success of this shopping season, especially when it comes to how much more consumers are shopping online. Consumers spent $4.45 billion on online shopping this season, steadily increasing from previous years. Sales from smartphones accounted for 22% percent of mobile sales, a huge 70% jump from last year. The great news is emails drove a quarter of the traffic for Black Friday sales. Thursday was swapped for Monday when it came to what day companies sent most of their messages. …

By Elizabeth Alvarez
October 2015 email marketing summary
Nov 13, 2015

October 2015 email marketing summary

The month of October loved Thursdays for emails, setting the tone for the holiday spirit and everything that’s to come. With Thanksgiving and Black Friday just around the corner, retailers and fashion companies got their consumers thinking about holiday gifts early on. The food and beverage industry also gained from the fall holiday hype, taking the opportunity to share recipes and preparations. The sports industry felt confident in their campaigns, experimenting with long subject lines and lots of emails. Let’s dive in by analyzing each of the above mentioned industries and see how they fared in October. Fashion and Clothing Companies As …

By Carl Sednaoui