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June 2020 Data Recap
Jul 8, 2020

June 2020 Data Recap

Last month our WFH data team continued to practice social distancing while getting up close and personal with tens of thousands of new ecommerce marketing emails. Let’s recap a bit of their hard work.   Expanded industry insights Ever wanted to get your arms around an entire industry’s sending behavior, cadence or long-term promotional habits? Our curated industry insights make it a snap to uncover email marketing trends in over 50 industries. So you’re ready to put them to work to benefit your brand. Last month we updated and expanded these industries with new curated brands: Beauty & Personal Care …

By Nataša Jovanoska
May 2020 data recap
Jun 4, 2020

May 2020 data recap

As the weather warms up so does our Data Team’s fervor for, well, email data. Let’s see what they were up to (and how they refreshed our data archive) during the merry merry month of May.   Expanded industry insights When you’re looking for email trends in over 50 major industries — from Jewelry and Apparel to Footwear and Furniture — our curated industry insights come to the rescue. Whether you need to understand an industry’s sending behavior, cadence or long-term promotional habits, these industry insights help you uncover marketing patterns and dynamics you can put to work to benefit …

By Nataša Jovanoska
April 2020 data recap
May 6, 2020

April 2020 data recap

Up here in the northern hemisphere, April delivers the first blush of spring. But this year the monotony our work-from-home Data Team experienced made the entire month feel like, well, Groundhog Day. Still, we beavered (groundhogged?) away to keep our database as fresh as a passing April shower. Let’s review the highlights.   Brands with new journeys As you know, our Journeys consist of triggered email series sent by brands like yours. They respond to a specific consumer action such as placing an order, abandoning a cart, or signing up for a newsletter. For April we added new journeys from: …

By Nataša Jovanoska
March 2020 data recap
Apr 2, 2020

March 2020 data recap

For centuries the old adage that March comes in like a lion and goes out like a lamb has been comforting the winter weary. If March’s passing seems short on comfort and long on weariness, it wasn’t enough to stop our Data Team from doing what we do best: collecting and organizing tens of thousands of new emails to meet your marketing needs.   Brands with new journeys As usual, first up are Journeys. Our journeys consist of triggered email series from brands like yours, sent to respond to a specific consumer action such as placing an order, abandoning a …

By Nataša Jovanoska
February 2020 data recap
Mar 10, 2020

February 2020 data recap

Thanks to leap year you had one additional marketing day in February. We hope you made the most of it. 💪 Needless to say, our indefatigable Data Team can wrap up a busy February that runs 29 days as easily as one that runs a regulation 28. So let’s recap some of their hard work.   Brands with new journeys Once again we’re starting our review with Journeys because they’re at the heart of effective email marketing. Our journeys consist of any email series triggered by a distinct consumer action, such as placing an order, abandoning a cart, or signing …

By Nataša Jovanoska
Planning campaigns for March and beyond
Feb 26, 2020

Planning campaigns for March and beyond

Whatever Punxsutawney Phil may have done way back on February 2nd (we hear he predicted an early spring) there’s no doubt about this: the days are getting longer and the buds are just about to open. We can’t wait. And thanks to our holiday strategy pages you don’t have to wait to get ahead of your upcoming campaigns for: St. Patrick’s Day (Mar 17) April Fool’s Day (Apr 1) Easter (Apr 12) These ingenious strategy pages deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips.   Marketing beyond St. Paddy’s 🍀 & April …

By Richard Hartzell
Data Recap for January 2020
Feb 5, 2020

Data Recap for January 2020

Holy cow — we’ve rocketed through the entire first month of 2020! In case you were wondering whether too much hearty partying on New Year’s Eve put a crimp in our Data Team’s style during the first week of the year, that answer is a resounding no! Let’s take a look.   Brands with new journeys You’ll recall that Journeys are any email series triggered by a specific action, such as placing an order, abandoning a cart, or signing up for a newsletter. In January we added new journeys from: Toms (Cart abandoner) Eckhart Tolle (Cart abandoner) Kroger (Free account …

By Nataša Jovanoska
Data Recap for December 2019
Jan 7, 2020

Data Recap for December 2019

Here’s hoping your holidays were merry and your gifts (the ones you gave and the ones you got) were a hit. We also hope your time off has reenergized you for marketing in the new year. And speaking of reenergizing, let’s take a look at some of the ways we amped up MailCharts during December.   Brands with new journeys As a reminder, we call Journeys any email series triggered by a specific action such as placing an order, abandoning a cart, or signing up for a newsletter. In December added new journeys with: Blick Art Materials (newsletter signup) Buck …

By Nataša Jovanoska
Data Recap for November 2019
Dec 3, 2019

Data Recap for November 2019

Chestnuts roasting on an open fire. Jack Frost nipping at your nose. Meanwhile MailCharts is making spirits bright by (what else?) summarizing for you the blizzard of data we collected, sorted, curated — and even found time to love — last month.   Latest holiday and other curated email lists As usual, we’ve updated our upcoming holidays lists to keep you ahead of the game — including the ultimate gridiron contest of 2020, Super Bowl LIV: Holiday: New Year (Jan 1; 82 emails) Holiday: Super Bowl (Feb 2; 46 emails) Holiday: Groundhog Day (Feb 2; 34 emails) And because December …

By Nataša Jovanoska
Data Recap for October 2019
Nov 6, 2019

Data Recap for October 2019

While others were out shopping for the perfect Back to the Future Doc Brown Halloween costume or the city’s best pumpkin spiced latte, we headed back down into the data mines last month to unearth, organize, process and curate the latest emails for your marketing needs.   Emails our team loved For our October recap of favorite emails we thought we’d focus on messaging that takes advantage of our swing into autumn. As email connoisseurs we were impressed that products as diverse as air freshener (AirWick), bedding (GhostBed) and nondairy milk substitutes (Silk) adopted fall themes that evoke the fashions, …

By Nataša Jovanoska
Data Recap for September 2019
Oct 2, 2019

Data Recap for September 2019

What’s new for MailCharts in September? Plenty. If visions of sugar plums are starting to dance in your head (and you’re eager for some festive campaign inspiration), you’ll be glad to know we’ve refreshed three of our most important curated holiday email lists: Holiday: Black Friday (74 emails) Holiday: Cyber Monday (56 emails) Holiday: Christmas (72 emails)   All-new, cart abandoner, purchaser & lifecycle journeys Email Journeys, of course, are what we call a sequence of emails triggered by a behavior like signing up for a newsletter, making a purchase or (egad!) abandoning a cart. In September we added another …

By Nataša Jovanoska
Data Recap for August 2019
Sep 3, 2019

Data Recap for August 2019

Summertime, and the living is easy. For everybody except our nose-to-the-grindstone data team. As we hurtle toward a breathtaking 6.25 million emails in our data archive (and set our sights on lucky 7), let’s take a quick look at our dogged data doings during the dog days of August.   Oh you fancy, huh? Luxury brand email marketers may think so. That’s because we’ve added or updated some 90 posh labels, among them: Max Mara Gucci Elisabetta Franchi Marni Bally For the record, at MailCharts we like to think of ourselves as informal, unpretentious and easy going.   Subscription, cart abandoner …

By Nataša Jovanoska
Data Recap for July 2019
Aug 7, 2019

Data Recap for July 2019

Email marketing is a moving target — constantly evolving. So MailCharts never stops refreshing its huge data archive (6 million emails strong!) to keep you abreast of trends and developments. July’s no different. Our data team has been hard at work and we’re stoked to review the latest campaigns we’ve added to our platform.   Subscription commerce marches on Subscription commerce is an amazing source of inspiration for triggered and targeted messages. Subscriptions can run the gamut from a streaming service like Netflix to a box business like BarkBox. Throughout the summer we’ve been trialing, buying and churning from well-known …

By Nataša Jovanoska
Data Recap for June 2019
Jul 10, 2019

Data Recap for June 2019

For last month’s May recap we reported our growing efforts to scale up subscription commerce email journeys to give you bigger and better insights into the subscriber lifecycle. These journeys help your teams improve activation and retention outreach to keep subscribers in the fold — or win them back when they stray.   Subscription commerce journeys continue In June we continued strengthening subscription commerce journeys and have entered purchaser trial or active periods for: Flaviar  Adore Me Dollar Shave Club MistoBox NatureBox MunchPak BTW: Looking for unique, curated user journeys to assist your company’s activation or retention strategies? Let us …

By Nataša Jovanoska