Access data-driven email marketing news to help you plan & optimize your email program

Video: Optimizing the post-purchase experience
Jun 4, 2020

Video: Optimizing the post-purchase experience

Earlier today we discussed the various elements of a great post-purchase sequence with our friends from Zembula. We covered it all: receipts and shipping emails, delivery notifications and product reviews, WISMO (the “Where IS My Order?” queries customer service agents dread) and of course year-round segmentation to your best audience—your customers.   We love sharing great data! In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends, and email marketing strategies. Why? We love sharing all of our great ecommerce data and information. If you’re interested in hosting a webinar together—please drop …

By Tom Buchok
Results: email marketing in a pandemic
May 1, 2020

Results: email marketing in a pandemic

Today we were treated to a handful of great insights by Jessica Best of Barkley and Bill Cobb of Planet Fitness as they talked about email marketing during the pandemic. More than discussing the current landscape, Jess and Bill put forward specific strategies for brands that have had to alter their product offerings due to the closing of in-person businesses everywhere. How do you sell your stuff when you can’t get customers in the door? How do you listen to your customers rather than just promoting at them? Check out the video recording, slides and poll results below to learn more. …

By Tom Buchok
Results: what’s going on in email marketing?
Apr 2, 2020

Results: what’s going on in email marketing?

We chatted this afternoon with a handful of fellow email marketers to catch-up on the last couple of weeks. We reviewed results from our poll, Hey, Email Marketers. What’s going on?, and then Chelsea McClure of Redbubble shared results and insights from her program over the past few weeks. Thanks again to our community! We were able to get valuable and helpful input once again with the help of our friends in the email world: Only Influencers, which continues to help broadly connect the best email marketing professionals in the industry Women of Email, who put us in touch with …

By Tom Buchok
Results: polling 100s of email marketers—How’s it going?
Mar 19, 2020

Results: polling 100s of email marketers—How’s it going?

Today we got together with dozens of our fellow professionals to discuss the volatile state of email marketing and to share the results of our 5-question Hey, Email Marketers. How’s it going? poll. Thank you! to such a great community A little positivity: we’re thrilled to be part of the wonderful email marketing community and look forward to continuing to share everything we can together to help each maintain momentum. Our friends at ReallyGoodEmails for helping us spread the word and gather valuable input. Only Influencers the world’s most trusted group of email marketers went above and beyond to make sure …

By Tom Buchok
Video: Easter email ideas
Mar 11, 2020

Video: Easter email ideas

Today we covered using market research and competitive data to streamline building Easter campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a …

By MailCharts Team
Video: What’s up in the world of Footwear?
Feb 26, 2020

Video: What’s up in the world of Footwear?

Today we covered using market research and competitive data to streamline building footwear campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a …

By MailCharts Team
Video: St. Paddy’s Day campaign planning
Feb 19, 2020

Video: St. Paddy’s Day campaign planning

Today we covered a wee bit o’ campaign planning using market research and competitive data to streamline building campaigns. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop …

By Tom Buchok
Video: What’s going on in Luxury?
Feb 12, 2020

Video: What’s going on in Luxury?

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok
Jan 30, 2020

Video: Last-minute Valentine’s Day ideas

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok