When was the last time you purchased or abandoned the shopping cart of your competitors? Better yet: When was the last time you did this for your own brand?
If you’re like most marketers, you’ve never done this — or it’s been eons since the last time you’ve done it. And that’s normal: you’re too busy with the day-to-day.
But because something doesn’t get done it doesn’t mean it isn’t important. Understanding the exact emails you are actually sending — and not what you think you are sending — along with getting a good understanding of what the best companies out there are doing is a must for every email marketer.
If you’re interested in some help, check out our plans. And, the best part: you can get started for free.
Time to dive into the data recap!
November by the numbers
In November, the data team added 1,292 user journeys on behalf of our customers.
1041 new newsletter subscriptions
This is the most basic type of user journey, where we sign up for a company’s newsletter and also create an account (when possible). Here are some companies customers requested:
- Rag & Bones
- Tiffany & Co
177 cart abandonments
Here are some of the companies whose cart or checkout flow we abandoned:
Last month was a bit light on purchases, but December should be a big one: we’ve received 100+ purchaser request already.
Here are some of the companies we bought from (and yes, we simply buy items so that you can get access to a company’s transactional emails):
- Rent the Runway
- Neiman Marcus
- Missouri Star Quilt Co
The rest of the user journeys included a mix of browse abandons, white paper sign-ups, and so on.