Picasso once said: “Good artists copy; great artists steal.”

An extra Gmail account is the perfect way to plan your next email design and copy using competitive data. For this blog post, we’ll focus on a specific use case: creating an upcoming survey email. (But of course the steps are the same for any type of email!)

When planning your next email campaign, don’t bother starting from scratch—it’s much more efficient to find relevant email examples to jumpstart the project.


Using Gmail to Leverage Your Competitors’ Emails

Step 1 – Sign up to Receive Emails

You can’t gain email inspiration without emails. The first step is to join the email program of your competitors, companies you admire, and companies reaching a similar demographic as yours.

If all of your competitors send emails that look like Windows 98, then please, by all means, join additional companies (with a more modern email program).

Pro tip: As mentioned in our ‘Uncover your Competitors Email Marketing Calendar’ blog post, it’s best to create one email address for each company you join (read the post to learn how to do this within one Gmail account).

Step 2 – Relax ?

Sit back and wait for the companies to send their emails. Unfortunately, this step has no fast forward button.

Aside: If you’re in a pinch and need some email examples, reach out to us @MailCharts. We’ll do our best to help!

Step 3 – Find Relevant Emails

When you’re ready to plan your survey email, browse through your Gmail account to find all the relevant examples you’ve received.

Here are some terms we’d use to find these emails in Gmail:

  • Survey
  • Tell us what you think
  • Opinion

Pro tip: Notice how we used the “OR” operator. Gmail has a handy list of powerful search operators.

Lets Try the Same Thing with MailCharts

Now that we’ve gone over what it takes to find great emails in Gmail, let’s see how you can do this with MailCharts.

Step 1 – Sign-up to Receive Emails

Actually, you don’t need to do this step. We’ve already done it for you. Let’s move on!

Step 2 – Relax

We’re big fans of relaxation, so we suggest keeping this step in place. But you can also move directly to the next step.

Step 3 – Find Great Emails

Our visual layout makes it easy to find email examples you love. You can also refine your search results based on when the email was sent, subject line length, and much more.

You can, for example, find survey emails sent to Fashion and clothing companies.

And that’s it. Just one simple step (well, two steps if you relaxed a little bit).
It’s worth noting that if there’s a particular company you’re interested in that we don’t have, just let us know. We’ll quickly add them for you.

MailCharts provides you with a quick way of browsing emails allowing you to use these example to improve your own email program, design, or come up with A/B test ideas.

Post tags   Email strategy