If you’re an email marketer, you likely wear multiple hats. One of those hats includes researching and analyzing data to improve your programs. Unfortunately, it always seems to fall low on the priority list.
A large part of doing research and analyzing data is collecting and preparing that data. This is true even for data scientists. A recent survey by CrowdFlower discovered that data scientists spend ~80% of their time cleaning and preparing the data.
Assuming you do wear multiple hats, 80% of your time can’t be spent doing that work. That’s where MailCharts comes in. With our app, ecommerce brands have data ready to be analyzed, without the need to clean and organize the data themselves.
A few of the features that save our users time include:
- Advanced email search (our Google for emails)
- Brand search
- Comparison tool
- Various email views
- Export emails
- Email reports
- Email journeys
- Industries and groups
Advanced email search
This tool has been my best friend when researching specific strategies like onboarding emails or welcome emails. It’s a great place to start when you don’t want to search within a specific industry or brand.
Users can search specific keywords, view emails that use GIFs or emojis, and even segment by holiday and ESP being used (plus much more). Here are the various filters users can add when using the advanced search:
This is also great for ideating A/B test ideas such as using an emoji in the subject line versus. not using an emoji, subject line length, and more.
We pride ourselves at MailCharts on putting the best examples from the top ecommerce companies at your fingertips with our brand search. In the search function of the brand page, users can search by brand website, HQ country, campaign activity, industry, and more:
Why not save your future self some time, too? Users can add brands to curated lists or groups so they can keep tabs on brand examples in the future without having to search the same brands each time.
Interested to see how your brand is performing against others? Using our compare tool, you can compare multiple brands in your curated lists or groups to see how your brand’s send time, frequency, promotions, and subject lines perform against others.
MailCharts allows users to view emails in many ways, including single-view emails:
Multiple emails with graphics view:
Emails as displayed in the inbox:
And emails in a calendar view:
Having a variety of ways to view emails gives users options and flexibility depending on their needs.
Want to move data outside of MailCharts? No problem! Analyze emails outside of MailCharts with downloadable .csv reports, an image file of the email, and even HTML to inspire your next email template.
Email Reports lets users see at a high level how a brand or a group of brands are performing. These reports provide the same data as the comparison tool previously mentioned. The data points include sending behavior, subject line analysis, emoji and GIF usage, mobile optimization rate, promotions offered, and overall email score (an aggregate of those metrics).
Email journeys are, understandably, one of the more difficult things to track as it requires you to fall into a specific audience and tie together related emails. MailCharts does this heavy lifting for you. Using the email journeys within a company or industry, you can quickly see various journeys such as onboarding, purchase, and email subscribers.
Editorial photo by Twitter: @jankolario on Unsplash