Is Email Marketing a secret love of yours? Do you lie awake at night thinking about your competitors marketing strategies or wondering how to give yours the push it needs? If so, continue reading. This is exactly what you’ve been looking for.
We’ve recently had the chance to collaborate with three great companies and have produced a mixture of articles that are sure to knock your socks off, or at least, initiate some Email Marketing conversation within your office.
Shopify – How to Maximize Sales with a Successful Cart Abandonment Email Strategy
For one reason or another, 68% of online shopping carts are abandoned, and as an email marketer, that is really the last thing you want to be hearing. Customers abandon carts for a variety of reasons: troubles with the checkout process, unexpected fees, and simple life distractions. Luckily, creating an optimized abandoned cart email strategy will give your company the chance to win back 5% – 11% of these potential customers.
In this collaboration with Shopify, we help you understand why prospective customers abandon their shopping carts and help you create a plan to win them back.
Every second you wait, is another potential sale lost. Check out the article here.
AWeber – How Retail Brands Can Stand Out in the Inbox
89% of marketers claim that email is their prime source of lead generation. Let that sink in for a moment.
This is exactly why it’s so difficult to stand out these days (when it comes to email marketing, at least). In our collaboration with AWeber, we give you pointers on how to get your emails to stand out from the crowd. This recap article covers the Twitter #emailchat we had with them.
If you’re after some general email marketing advice on how to stand out in a crowded inbox, or the opportunity to network with like minded marketers, read the collaboration here.
Customer.io – 9 Power Tips for Using Liquid to Personalize Emails
Personalized emails are more important than ever.
Ten years ago, email marketers may have seen success with a simple “Check out our products”, but today, it takes a lot more creativity to win the email marketing game. Subscribers receive hundreds of emails daily making it a challenge to get our emails opened.
At MailCharts, we use Liquid to create personalized emails and have teamed up with Customer.io to give our readers a quick tutorial on its benefits and potential uses. If you’re interested in learning how to easily personalize your emails by adding the day of the week, someone’s name, a random quote, or include images of products the subscriber has previously looked at, then check out our collaboration focused on the Liquid templating Language.
As you can see, we love working with fellow Email Marketers to create interesting and educational content. If that sounds like something you might be interested in, shoot us a message. Maybe we’ll have a chance to join forces on a great piece of content!