We love partnering with other industry experts to bring your great email marketing content. Just like we did in August, today we’re excited to share some of our recent collaborations.

 

Inc.com: How to Use Email Marketing to Beat Your Competitors This Holiday Season

During the holidays, inbox competition becomes fierce. Email volume increased by 23% from Q4 2014 to Q4 2015. We expect to see a similar trend in 2016. We’re excited to bring you 10 of our top email marketing tips and recommendations to help you succeed during this crucial period.

 

HubSpot: How to Plan and Execute Effective Welcome Emails

Welcome emails are 86% more effective than newsletter articles and experience an unusually high open rate of 50%, on average. We teamed up with HubSpot to help you plan and design the perfect welcome email. The article includes detailed steps you can take to get started, a recommended timeline, and some great welcome email examples.

 

Litmus: The Ultimate Guide to Email File Size & Load Times 

While not the sexiest email topic, it’s crucial for email marketers to keep email file size in mind. Heavy emails load slowly which increases your odds of going straight into the garbage or, worst, being marked as spam.

In our Q&A with Litmus, we cover a variety of issues related to email file size and how it can affect your deliverability. This article is perfect if you’re interested in learning how to determine and minimize your file size, as well as optimizing your load times.

 

Aweber, Return Path, Movable Ink, and Only Influencers: Holiday Email Marketing Report

Email marketing is crucial to your holiday success. Online sales reached $107 billion during Q4 2015 with Email Marketing driving 20% of those. From Thanksgiving to New Years, and all the holidays in between, it’s important to make sure your email program is performing at its peak.

In anticipation of Q4, we collaborated with a variety of industry experts to bring you a 100 page email marketing report. The report includes detailed information to help you plan your campaigns as well as tips to increase your revenue by leveraging the power of personalization. The 2016 holiday report also dives into the importance of good deliverability practices and includes campaign ideas for all of the major holidays, such as Halloween, Christmas, Winter Solstice, New Year and many more.

 

ReallyGoodEmails: Digging into the Abandoned Cart Email

69% of online shopping carts are abandoned. Our friends at ReallyGoodEmails asked for our input on their latest email exploration article. If you’re interested in learning how top brands are addressing this crucial stage in the customer life-cycle, then this article is for you.

 

Want to great some great content with us? Get in touch! We’re always interested in joining forces with other industry experts.

Happy emailing,

Carl