The latest #EmailsWeLove we’ve been tweeting from our @MailCharts handle. Let’s dive in.


Fight the BRRR with your FREE Thirty-Two beanie ❄️

Cheeky outdoor retailer @MoosejawMadness fitted world-famous @vangoghartist with a stylish @ThirtyTwo beanie as part of its WARMUP32 promotion. Egad, is nothing sacred?

Moosejaw 2020 01 20 1451 monday Fight the BRRR with your FREE Thirt 71x300


Birchbox USA

You might as well do this

You might as well do this, suggests the lemme-see-what-it-is-I-gotta-do subject line from @birchbox‘s beautifully no-nonsense upsell email:

Birchbox USA 2020 01 15 1531 wednesday You might as well do this 110x300

The Honest Company

Potty Training 101

Wellness brand @Honest hooked us with its no-nonsense subject line, readiness checklist for parents, “helpers for your potty training journey” and soothing pastels and layout:

The Honest Company 2020 02 05 1602 wednesday Potty Training 101 74x300