#EmailsWeLove: Close to New York City, far from ordinary.

Get Smart. Get out and stretch your imagination. Ditch the take-out. Is it us, or are this week’s #EmailsWeLove a little bossier than usual?

quip

Want rewards for brushing your teeth? Get Smart 💰

Bluetooth toothbrushes? (Bluetoothbrushes?) Yep: mouth care brand @getquip has figured out how its Smart Electric Toothbrushes can help your oral health *and* earn you discount rewards. Your teeth (and wallet) will thank you. Fun #gifs, too.

Stay on top of trends for 1,000s of ecommerce brands—including quip.

Athleta

Now Presenting: You'll Adore These Trail-Ready Styles

If you market clothing, take a page from women’s outdoor apparel brand @Athleta and help subscribers see how to complement your featured SKUs by showing off “wear with” items that complete their look. Nice.

Stay on top of trends for 1,000s of ecommerce brands—including Athleta.

Airbnb

Close to New York City, far from ordinary.

Personalizing your email doesn’t have to mean sticking [name] into the subject line and body copy. Global hostelry @Airbnb opted to personalize this email geographically — enticing our NYC recipient “to uncover hidden gems near you.” Smart.

Stay on top of trends for 1,000s of ecommerce brands—including Airbnb.

United By Blue

Introducing the Denim of our Dreams

With the goal of removing 1 lb of trash from oceans & waterways for every product purchased, @unitedbyblue walks the walk by marketing an eco-friendly denim brand that skips harmful bleaching and recycles 98% of the water they use. Nice.

Stay on top of trends for 1,000s of ecommerce brands—including United By Blue.

Home Chef

DROP THE TAKE-OUT MENU! 📖 Convenient cooking is here!

The #emailmarketing gurus at meal delivery service @realhomechef had an inspired idea: win back straying customers by suggesting they “ditch the take-out” we’ve all been leaning on and come back to Home Chef with a $30 credit. Brilliant!