We’re big fans of attention-getting subject lines, and this week’s #EmailsWeLove features some dandies. Sure, a sweet subject line only gets your email opened, but let’s face it: without opens there are no clicks.

Once Upon a Farm

The #emailmarketing pros at “un baby food” brand @RaisedReal know how to grab the attention of concerned parents. So we give them an A+ for their genius subject line, inside header, body copy — the whole good-looking package. Nice work!

Once Upon a Farm - Do you know what your tiny human is eating?

Astrid & Miyu (UK)

Personalizing your cart abandoner email gets your message opened. That’s what jewelry brand @astridandmiyu did, reminding our prospect about her abandoned SKU and inviting her to complete her order with a loyalty points discount. Well done!

Astrid & Miyu (UK) - Jerry, don't forget about me...


Women’s clothing brand @LOFT knows how to grab a wandering customer’s attention: a little love, a reminder about its extended sizing and most loved looks and — bam! — free shipping and a *50% OFF* discount code. Yep … that’ll do it!

LOFT - We TOTALLY need to catch up


High-performance work boots brand @wolverine shows off its new Hellcat UltraSpring model with cool #Gifs that bring to life its comfort, durability, ruggedness and weatherproof protection. Good-looking email for a good-looking boot.

Wolverine - Meet the Hellcat.


Are you taking advantage of back-in-stock alerts? Home essentials brand @snowehome gave email subscribers a heads up that its bestselling glassware was back and used a fun #Gif (complete with goldfish) to show off its sumptuous choices. Nice!

SNOWE - Back in Stock Alert: Glassware