To capitalize or not to capitalize? Reviewing this week’s #EmailsWeLove we noticed a split decision on whether to capitalize the entire subject line. And is it problematic to throw punctuation into the mix, the way Levi’s did? We smell an A/B test!
Negative waste. Positive impact.
A tall glass of Milki
It all adds up to HelloFresh
What To Do With Those Oxfords
Everybody must use #Slack these days, because @Everlane‘s written an entire email as a Slack convo between engineering nerd Nawaz and fashionista Jenny, who offers him advice about Everlane’s Oxford shirts, chinos & the like. Clever conceit!
Get Out the Vote Jerseys
The election’s a scant 6 weeks off, so today we’re using #EmailsWeLove to echo cycling fashion brand @pactimo and remind everyone to get out the *vote*! (Also timely is the email’s article on the risk of riding when wildfire smoke is in the air.)