We’re constantly touting how our database empowers you to find inspiring emails for celebrating seasonal occasions that are, well, a little off the beaten path.  This week’s #EmailsWeLove illustrates brands taking advantage of two: National Daiquiri Day and Know Your Customers Day.


Did you miss National Daiquiri Day last sunday? Sign up for email alerts from luxury candy boutique @sugarfina. Their #emailmarketing pros marked the day by reminding subscribers about the brand’s daiquiri-inspired sweets. Yum!

Sugarfina - Happy National Daiquiri Day!

Burberry (UK)

Apparel brand @Burberry takes on the eyewear market with a time-saving innovation. No need to wait for frames to arrive (and send back your rejects): the Burberry Virtual app lets you try ’em on and buy ’em like you’ve been in a store!

Burberry (UK) - Try on Burberry Eyewear from Home


Get to know your customers? White heavy check mark! Eyewear brand @EyeBuyDirect asked its influencers on social media for feedback, then used the recos to build this good-looking email touting its enviable CRM. Well done!

EyeBuyDirect - Get to Know Your Customers Day? 👍 Done.

Southern Tide

Deep blue sea: that’s the striking look of this promotional email from apparel brand @southerntide. Then, noticing when it mailed, we checked the brand’s Sending Behavior report to find Sunday is its *favorite* send day — 30.77% of the time!

Southern Tide - TIME IS RUNNING OUT— sale ends @ midnight!


We love stats. Turns out personal care products brand @native_cos loves ’em too — since we last visited them 3,210 people have switched to safe-ingredient Native Deodorant and 775,563 odors have been prevented. (Those things really add up!)

Native - #GoNative: We've prevented 775,563 odors since you last visited us