Inventive, utilitarian, fearless. These are just some of the ways you can describe a good email, but this week you’ll find them all embodied in our #EmailsWeLove.


A trifecta! Jewelry brand @Shop_Soko conceived an inventive subject line combining 1) the perfect emoji plus 2) a fun play on words, then enriched both with 3) an imaginative #animatedGIF that takes the telephone theme and runs with it. Nice!

Soko - Ring, Ring ☎ It’s for You


Anyone remember George Costanza’s exploding wallet? If yours resembles his, the wallet magicians at @Bellroy offer a @MarieKondo-esque 5-step plan for slimming it down. (Email includes its own exploding wallet GIF, too).

Bellroy - Slim wallets, happy pockets.


Sometimes we love an email because it’s, well, fearless. Case in point: this astonishing 2,000-word deep dive into the pros and cons of cotton from the founder and CEO of online lingerie purveyor @HerRoom. Props to you, Tomima!

HerRoom - COTTON: The Naked Truth