#EmailsWeLove: Oh Hi, Labor Day

Owing to Labor Day, this week’s recap of #EmailsWeLove is a little shorter than usual. Meanwhile, there’s not much doubt “We’ve all been dreaming of our next vacation.”

High Sierra

BOGO Backpacks For All

BOGO offers come in dead *last* (behind % off, $ off and free shipping) in our promotion stats — so we’re pleased to see @HighSierraEU commit to a clean, spare, no-nonsense #BackToSchool “BOGO Backpacks For All” email campaign. Good on you!

Stay on top of trends for 1,000s of ecommerce brands—including High Sierra.

James Allen Rings

Trending On Instagram RN

We’ve seen emails where Instagram influencers model products, but this one from @JamesAllenRings is the first we’ve spotted touting wedding rings it calls “Instagram’s most loved” — complete with counts for “likes”. Subtle #GIFs, too.

Stay on top of trends for 1,000s of ecommerce brands—including James Allen Rings.

Nasty Gal

Oh Hi, Labor Day

Labor Day sales? In the last week alone we’ve captured over 5,500 emails touting them. @NastyGal‘s earned #EmailsWeLove honors because the women’s style brand kept their flashy #GIF message short and sweet. We dug its cazh subject line too.

Stay on top of trends for 1,000s of ecommerce brands—including Nasty Gal.

Away

The Pet Carrier is here 🐶🐱

Luggage brand @away states the obvious by announcing “We’ve all been dreaming of our next vacation.” But its ingenious new Pet Carrier with sherpa bedding, built-in seat-belt latches and more makes it easy to bring along your dog or cat.