Sure, meat-and-potatoes subject lines do yeoman work driving sales for ecommerce brands — maybe yours included. But we’re suckers for the imaginative kind that drive something else: our compulsion to click.  Which is the main reason a couple of this week’s emails qualified as #EmailsWeLove.

New gifts for your old man

Are there any new #FathersDay subject lines under the sun? (The kind that don’t come embedded with the predictable phrase “Father’s Day”?) This #EmailsWeLove standout from @workbootscom crafted a great one. We’re jealous. Logo Father’s Day shopping made easy Just in case you forgot,


Hello surfing my old friend

We tend to think Beatles when we think British invasion, but boss online UK and US surf, snow and skate supermarket @Surfdome borrowed from Simon & Garfunkel for its seductive surfing subject line. Consider us seduced.

Web Version | Unsubscribe Hello surfing my old friend Made to order BP Mini

Pandora Jewelry USA

Looking for styling inspiration? Join us for a live session on Instagram! 📣

Was it the clever megaphone emoji in the subject line, the #animatedGIFs or the strategic use of email to announce a free social media event that turned this @PANDORA_NA (or @Pandora_UK) effort into yet another of the #EmailsWeLove? All of the above!

View in browser headerlogo Join Naomi live Join us for a live styling sessi

David's Bridal

We’re here for you every step of the way

Why @davidsbridal? As this compelling email asserts, “here’s what sets us apart” for wedding dress shoppers — a we’ve-thought-of-everything list of 9 jaw-dropping benefits. Impressive!

See why we’re different: Free returns, 300+ locations & more! View this ema