Sure, meat-and-potatoes subject lines do yeoman work driving sales for ecommerce brands — maybe yours included. But we’re suckers for the imaginative kind that drive something else: our compulsion to click. Which is the main reason a couple of this week’s emails qualified as #EmailsWeLove.
New gifts for your old man
Are there any new #FathersDay subject lines under the sun? (The kind that don’t come embedded with the predictable phrase “Father’s Day”?) This #EmailsWeLove standout from @workbootscom crafted a great one. We’re jealous.
Hello surfing my old friend
We tend to think Beatles when we think British invasion, but boss online UK and US surf, snow and skate supermarket @Surfdome borrowed from Simon & Garfunkel for its seductive surfing subject line. Consider us seduced.
Looking for styling inspiration? Join us for a live session on Instagram! 📣
Was it the clever megaphone emoji in the subject line, the #animatedGIFs or the strategic use of email to announce a free social media event that turned this @PANDORA_NA (or @Pandora_UK) effort into yet another of the #EmailsWeLove? All of the above!
We’re here for you every step of the way
Why @davidsbridal? As this compelling email asserts, “here’s what sets us apart” for wedding dress shoppers — a we’ve-thought-of-everything list of 9 jaw-dropping benefits. Impressive!