Sure, meat-and-potatoes subject lines do yeoman work driving sales for ecommerce brands — maybe yours included. But we’re suckers for the imaginative kind that drive something else: our compulsion to click.  Which is the main reason a couple of this week’s emails qualified as #EmailsWeLove.


WorkBoots.com

New gifts for your old man

Are there any new #FathersDay subject lines under the sun? (The kind that don’t come embedded with the predictable phrase “Father’s Day”?) This #EmailsWeLove standout from @workbootscom crafted a great one. We’re jealous.

WorkBoots.com - New gifts for your old man


Surfdome

Hello surfing my old friend

We tend to think Beatles when we think British invasion, but boss online UK and US surf, snow and skate supermarket @Surfdome borrowed from Simon & Garfunkel for its seductive surfing subject line. Consider us seduced.

Surfdome - Hello surfing my old friend


Pandora Jewelry USA

Looking for styling inspiration? Join us for a live session on Instagram! 📣

Was it the clever megaphone emoji in the subject line, the #animatedGIFs or the strategic use of email to announce a free social media event that turned this @PANDORA_NA (or @Pandora_UK) effort into yet another of the #EmailsWeLove? All of the above!

Pandora Jewelry USA - Looking for styling inspiration? Join us for a live session on Instagram! 📣


David's Bridal

We’re here for you every step of the way

Why @davidsbridal? As this compelling email asserts, “here’s what sets us apart” for wedding dress shoppers — a we’ve-thought-of-everything list of 9 jaw-dropping benefits. Impressive!

David's Bridal - We’re here for you every step of the way

Post tags   #EmailsWeLove