It’s that time of year for #EmailsWeLove: the seasons are changing, kids are going back to school (or, alas, back home to school) and fashion brands are rolling out their new collections.


Sometimes elegant emails tell a story: Witness this (somewhat apologetic, somewhat grumpy) farewell to summer from fashion brand @Reformation, reminding us visually and in text that “fall is here”. We’re *almost* ready

Reformation - BYE SUMMER


This inventive email from @Lovesac repurposes its Storage Seats as cubbies parents can use to store their kids school supplies just in case school ends up taking place you-know-where. Its 48-month promotional financing helps close the deal. 

Lovesac - No matter what school looks like this year, Sactionals are ready!


Want to build even greater excitement when rolling out a new collection? Offer your frequent flyers exclusive 24-hour early access! @ALDO_Shoes did just that with its forthcoming sustainable shoes and accessories. Good move.

ALDO - SOON-TO-DROP >> ALDO Love Planet: A Sustainable Collection


If emailing cart abandoners is a no brainer, why not browse abandoners? Jewelry brand @BaubleBar does just that, depicting browsed items and offering a 10% off promo code to entice shoppers to come back and “make it yours”. Of course!

BaubleBar - You've got great taste