Doing anything with confidence isn’t easy these days, so this week’s #EmailsWeLove salute brands that showed some creativity and gumption going after everyone from Father’s Day shoppers to folks longing to, you know, go on vacation.

Secret Escapes UK

Travel experts @secret_escapes know what they’re up against promoting #travel plans these days, so their email reassures subscribers with a new SafeStay policy plus 10 attractive, *fully refundable* getaway deals. Impressive.

Secret Escapes UK - Make travel plans with confidence


This is not a drill: that’s the provocative subject line home essentials brand @snowehome uses for this clever cart abandoner email … yet the headline inside’s even more attention-grabbing. Awesome, dudes.

SNOWE - This is not a drill

Barebones Living

Outdoor life brand @BarebonesLiving impressed us with this handsome email’s inventive #BOGO offer, complete with suggested pairings and the *perfect* promo code: PERFECTPAIR

Barebones Living - Twice As Nice • Half The Price •


Got #Instagram influencers? Footwear brand @sperry shows us how to take advantage of their clout to “pull off any look with the right pair for work & beyond”. Nicely done, guys.

Sperry - Mailcharts, Need Style Inspiration?


#FathersDay2020 may be over, but we had to give a shout out to this inventive email from online gifting company @UrbanStems for its willingness to flout gender stereotypes with fun plant-based gift ideas for dad. 

UrbanStems - The gift that grows