Know your peeps: it’s a cardinal rule of email marketing. This week’s #EmailsWeLove feature triggered campaigns from brands out to prove just how well they know their audience.

Tarte Cosmetics

OMG, your birthday’s in 1 month!

Birthday offers are a great way to personalize your #emailmarketing, but this eye-popping #GIF from cheeky cosmetics brand @tartecosmetics1 promises 20% birthday savings all. month. long. OMG!

start your bday month right with a special gift from tarte | problem viewin


Time to say good buy!

How do you catch the wily cart abandoner? Home furnishings brand @Wayfair starts with a fun subject line, then goes all in with full details of the abandoned item (thumbnail, star rating, price) *plus* loads of top picks & limited-time deals

FREE Shipping Over $49* Wayfair Furniture | Décor | Rugs | Lighting | Sale


Dad Wants Buckner

With #FathersDayFathers Day 2020looming, what does Dad want? @Fossil‘s subject line tells you: he wants Buckner, the brand’s handsome bestselling 4-in-1 convertible backpack. Its bonus offer of *free* embossing seals the deal.

View in your web browser Fossil FREE 2-DAY SHIPPING† ON ORDERS OVER $75 40%

Daily Harvest


This masterful win-back email from healthy food subscription brand @DlyHarvest attacks everyone’s weakness: dessert. Plus they somehow make their mouth-watering ice-cream alternative without dairy or “fake fillers, gums, and refined sugars”! 

Daily Harvest Introducing Scoops A Real Treat Meet your new favorite treat:

Warby Parker

Tied to your devices?

The #emailgeeks at @WarbyParker know their peeps: folks so glued to their smartphones they’re worried about eye fatigue. Drop in a clever #GIF plus a deal on eye-saving blue-light-filtering lenses and yes, we’ve spotted another clear #EmailsWeLove winner

Warby Parker Blue Light Pixel-peeping causing eye fatigue? We get it. And g