Know your peeps: it’s a cardinal rule of email marketing. This week’s #EmailsWeLove feature triggered campaigns from brands out to prove just how well they know their audience.
OMG, your birthday’s in 1 month!
Time to say good buy!
How do you catch the wily cart abandoner? Home furnishings brand @Wayfair starts with a fun subject line, then goes all in with full details of the abandoned item (thumbnail, star rating, price) *plus* loads of top picks & limited-time deals
Dad Wants Buckner
With #FathersDaylooming, what does Dad want? @Fossil‘s subject line tells you: he wants Buckner, the brand’s handsome bestselling 4-in-1 convertible backpack. Its bonus offer of *free* embossing seals the deal.
This masterful win-back email from healthy food subscription brand @DlyHarvest attacks everyone’s weakness: dessert. Plus they somehow make their mouth-watering ice-cream alternative without dairy or “fake fillers, gums, and refined sugars”!
Tied to your devices?
The #emailgeeks at @WarbyParker know their peeps: folks so glued to their smartphones they’re worried about eye fatigue. Drop in a clever #GIF plus a deal on eye-saving blue-light-filtering lenses and yes, we’ve spotted another clear #EmailsWeLove winner