Triggered emails are crucial to engaging customers, so this week’s #EmailsWeLove favored the kind of triggered communications email marketers send to cart and browse abandoners and to those celebrating a birthday. Enjoy.


Rosetta Stone

$199 to binge all of our languages

@rosettastone asks cart abandoners: Why binge #tigerkingnetflix when you can binge all the foreign languages we teach for one low lifetime subscription price of $199? Wow! Guau! Beeindruckend! Sensationnel! うわー!

Rosetta Stone - $199 to binge all of our languages


Clinique

Happy birthday! Enjoy this special treat.

This fun Happy Birthday email from @Clinique uses a creative #Gif, free standard shipping and a 30-day expiration date to get purchasers into the mood to celebrate

Clinique - Happy birthday! Enjoy this special treat.


Blu Dot

Whatever, wherever.

How dare home furnishings brand @bludot use such a short, cryptic, carefree subject line — and then *repeat* it inside their cart abandoner email? Did they think it’d make us open it? Hmm, I guess they did. And I guess we did.

Blu Dot - Whatever, wherever.


Pandora Jewelry USA

MailCharts, we saved the pieces from your last visit ❤

We admit it: we’re #emailgeeks who fall hard for an irresistible subject line. Enter @PANDORA_NA‘s whimsical browse abandoner subject line “we saved the pieces from your last visit ❤“, complete with that lovable ❤ emoji. Nice. 

Pandora Jewelry USA - MailCharts, we saved the pieces from your last visit ❤

Post tags   #EmailsWeLove