In February, we hit the reset button for a lot of brands – we wanted to see how these companies are switching things up in 2018! To do that, we signed up for 964 newsletters and abandoned 302 carts.

Below are just a handful of the brands who we started all-new journeys for in February.

  • Alice + olivia
  • Lululemon
  • Tradesy
  • adidas
  • TaskRabbit

Our Favorite Campaigns

With all that activity, we found a couple stand-outs. HelloFresh has a great welcome series – they entice you with a discount, but continue the drip with a how-to, customer reviews, and an introduction to one of the growers in their farm-to-table community. See the bright, inviting creative below.

Screenshot 2018 03 01 at 2.47.50 PM      Screenshot 2018 03 01 at 2.51.18 PM

View the journey in MailCharts 

One of our favorite cart abandonment series was from MeUndies – they enticed the customer to convert without offering a product!

Emphasizing their 100% satisfaction return policy and sense of urgency (these will sell out soon!), they don’t need to offer any discount to return to complete their purchase. See the 2-drip series below.

Screenshot 2018 03 01 at 2.59.06 PMScreenshot 2018 03 01 at 3.00.21 PM

View the journey in MailCharts

$1,000+ Spent Purchasing for You

We also completed 44 purchases on your behalf! One of those was from Victoria’s Secret offshoot, PINK. We loved the easy-to-digest “order status” in their order and shipping confirmation emails, see below.

Screenshot 2018 03 01 at 3.26.33 PM
View the journey in MailCharts

To check out journeys like these — and see other great email examples, sign up for a free MailCharts account.