In February, we hit the reset button for a lot of brands – we wanted to see how these companies are switching things up in 2018! To do that, we signed up for 964 newsletters and abandoned 302 carts.
Below are just a handful of the brands who we started all-new journeys for in February.
- Alice + olivia
Our Favorite Campaigns
With all that activity, we found a couple stand-outs. HelloFresh has a great welcome series – they entice you with a discount, but continue the drip with a how-to, customer reviews, and an introduction to one of the growers in their farm-to-table community. See the bright, inviting creative below.
One of our favorite cart abandonment series was from MeUndies – they enticed the customer to convert without offering a product!
Emphasizing their 100% satisfaction return policy and sense of urgency (these will sell out soon!), they don’t need to offer any discount to return to complete their purchase. See the 2-drip series below.
$1,000+ Spent Purchasing for You
We also completed 44 purchases on your behalf! One of those was from Victoria’s Secret offshoot, PINK. We loved the easy-to-digest “order status” in their order and shipping confirmation emails, see below.
To check out journeys like these — and see other great email examples, sign up for a free MailCharts account.