You’re in luck. With St. Patrick’s Day just around the corner we thought we’d pick up our shillelagh and point you to our inspirational Paddy’s Day strategy page.

You’ll be in clover when you discover its:

  • Handsome email examples from Bon-Ton, Lumos Labs, Vineyard Vines and other brands
  • Sample campaign planning calendars from Hurleys UK, Wanderer Bracelets and MeUndies
  • Marketing stats breaking out day-by-day send volume distribution, promotional strategy and discount types
  • Content tips to help you ace your copy

Plus we’ve recapped recent NRF findings on this $5.9 billion celebration, including 5 key consumer categories where spending is highest.


Plus check out our curated list of St. Patrick’s Day emails

And if that’s not enough to shamrock your world, when you create a free MailCharts account you can grab additional inspiration from our curated list of over 100 St. Patrick’s  Day emails.

You’ll see these wide-ranging curated St. Paddy’s day emails prove that marketers consider the holiday …

  • Whimsical and fun, so it’s not imperative to show a genuine connection to Irish life or culture (emails from Papa John’s and Pharmagel Skin Care prove the point) 
  • A time when 4-leaf clover emojis and hokey puns are de rigueur, so if you cringe at the thought of slipping a shamrock emoji into your subject line or a play on words into your headline, relax and let ‘em fly (see groaners like “Irish I had some new shoes!” from Shoe Sensation and “Are you ready to paddy?” from McCormick and Schmick’s Grille)
  • Suitable for mailing on (or even after) St. Paddy’s Day — even when the holiday falls on a Sunday (our St. Patrick’s Day Strategy Page shows that fully 31% of the holiday’s emails are sent on the actual date, with another 6% going out on the following days)

So keep your campaigns light and entertaining, don’t be afraid to get silly with your word play, and if you’re pressed for time, remember: you can even send your St. Patrick’s Day campaign on or after the 17th of March.

Who says it isn’t easy being green?

Image by Allie M from Pixabay