We’ve been busy, as always, sharing our insights and data across the industry. Here are some recent posts that show off our data — and the thinking that goes into it. It’s the best way we know to illustrate the power of our platform. Enjoy!
Usher in the dog days of summer with sizzling Memorial Day email!
250ok asked us for some compelling reasons to send out a campaign with a Memorial Day theme. We provided three, supported by memorable email examples from Jane, Postmates, Handy, Pottery Barn and Munchkin.
How ‘FYI’ emails help you stay in touch without annoying subscribers
What advice do marketers hear most often? “Send more email.” What’s the biggest reason consumers unsubscribe? Too much email! If you think there’s no solution to this dilemma, check out this post we wrote for our friends at Campaign Monitor. It sets forth three ways “FYI” emails, which can be all informational or a combination of information and promotion, bridge the gap in frequency expectations by helping customers instead of relentlessly selling them.
8 traits of a top e‑rated retailer email
The best way to judge an email is whether it achieves a campaign goal. But even effective emails can end up in spam folders … or a dastardly email client may mangle your creative. (Curse you, Gmail, for cutting off emails with more than 102KB of HTML!) What to do? We serve up eight best practices to follow to improve your email marketing results — even if you think they’re already satisfactory.