It’s crunch time.

In last month’s campaign planning blog post I referred to the year-end holiday shopping season as the do-or-die Fourth Quarter. For November we’re pushing the football metaphor into the red zone and invoking the Two Minute Warning.

As if you needed us to blow our referee’s whistle, check out last year’s National Retail Federation survey of consumers’ planned holiday shopping timeline:

NRF planned holiday shopping graph 2018

This timeline echoes Sailthru’s findings that 58% of retail marketers expect to generate one fifth to one half of their full-year revenue during this high-volume period.

Let’s take a look at how to gear up for these crucial year-end campaigns.


Holiday strategy pages: your just-in-time survival guide

When you’re down to the wire our holiday strategy pages pull together fast solutions and creative guidance — just what you’re looking for.

Each page serves up curated email examples, sample email marketing calendars, volume and discounting trends plus no-nonsense copy tips for:

BTW: If your boss asks, take credit for conceiving these strategies yourself. Curating our massive dataset to help you meet unforgiving deadlines is, well, kind of our thing. Let’s keep it our little secret.


November marketing: beyond Turkey Day & Black Friday

Our strategy pages also illustrate how you can pair MailCharts deep well of data with our Advanced Search options to plan for most any holiday campaign year round.

In fact, with a MailCharts Pro account you’re ready to find email examples for even the most unconventional November holidays, among them:


More than holidays: detect real-world marketing trends

Of course, a Pro account lets you do far more than search our gargantuan dataset of 6.4 million emails (and growing) from 30,000 plus brands to locate the full spectrum of holiday emails.

Secure a Pro account and you’re ready to:

  • Analyze full Email Journeys that lay out emails triggered by such common consumer actions as placing an order, abandoning a cart or canceling a subscription
  • Compare your email program against a peer, a custom set of brands, or an entire industry — to size up differences in sending behavior, content analysis, promotions and email score
  • Tap curated industry groups that assemble emails sent by your industry peers and help you uncover trends in send time and day, promotions and more 
  • Receive Weekly Roll-ups that present a digest of emails your tracked companies just sent — so you stay current on promotional and creative trends that can spark fresh ideas for your own campaigns
  • Export emails as high-res images or HTML files or download email data for scores of emails in easy-to-manipulate CSV format

Fasten your seat belts, fellow marketers: November is here. Time to put our resources to work.

Post tags   Email strategy, Holidays