Email Marketing Statistics by Industry

A monthly report to help you understand the latest email marketing trends
across industries.

Join the Email Insider newsletter and receive valuable email tips

Your email will never be shared with anyone. You can unsubscribe at any time.

{{ }}


You're viewing {{ selectedVertical.emailCount | number:0 }} emails received in {{ lastMonth }} from {{ selectedVertical.companyCount }} companies.

On average, companies sent {{ selectedVertical.averageEmailsSent }} emails.

The most active day was {{ selectedVertical.topSendDay }} and the average subject line was {{ selectedVertical.avgSubjectLineLength }} characters long.

{{ selectedVertical.mobileOptimizedCount | number:0 }} emails were mobile-optimized, accounting for {{ selectedVertical.mobileOptimizedPercent }}% of emails.


{{ selectedVertical.emailsWithPromo | number:0 }} email subject included some form of promotion, accounting for {{ selectedVertical.emailsWithPromoPercent }}% of emails.

Email sends by day-of-week

Answer the pivotal question of "what days should I send my emails?"

  • Monday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday
  • Saturday
  • Sunday

Average email subject line length

Email experts love to debate subject line length. Stop arguing and use data to answer "how long should the subject be?"

Emails sent per month

Over-market your list, and you'll burn it. Under-market it, and forgo profits. Get a sense of how many emails you should be sending every month.

Emails sent by time-of-day

Send emails when there's the least amount of noise and find your "sweet spot" with this graph.

Filter data by industry

  • All companies
  • {{ }} ({{ vertical.companies.length }})
Get in touch

About MailCharts

MailCharts tracks over a thousand companies, bringing you actionable insights to help you improve your email marketing strategy, make data-driven decisions and gain design and content inspiration.

Learn More