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Hey sylvester,
Testing three simple words: “Trial for free” vs. “Sign up for free”. That’s all it took for Unbounce customer, Going, to see a triple-digit conversion growth on their landing pages. 🤯
By A/B testing the wording on their signup call to action buttons, Going was able to gather data to understand customers’ needs and motivations AND increase their conversion rate by 104%.
Here’s what contributed to their success:
- Speed: The team got off the ground quickly by creating and duplicating page variants in the Unbounce builder—no building and rebuilding here!
- Accurate measurement: Conversion tracking (in this case, sign ups,) was a breeze after Going integrated Unbounce with their tech stack.
- A seamless testing experience: Unbounce’s A/B testing functionality kept the experiment simple by running variants under one URL, splitting traffic 50/50 between the variants.
Want to see triple-digit growth for your campaigns too? Start A/B testing now for free.
Happy converting! |
