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Books email marketing overview

Total Emails

17,844

Total Brands

12

Total Journeys

99

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Books email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.25
  • vs. Last Year 18.18%
  • vs. MailCharts Index 165.76%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 44.75%
  • vs. Last Year 10.72%
  • vs. MailCharts Index 190.46%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 39 characters
  • MailCharts Index 19 characters

View popular subject line terms

What are brands talking about?

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Books ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Books email subject line trends
  • Unlock thousands of Books email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

Alibris
  • USA
  • 1,575 emails received
Books-A-Million
  • USA
  • 3,242 emails received
Book of the Month
  • USA
  • 1,257 emails received
Scholastic
  • USA
  • 1,389 emails received
Biblio
  • USA
  • 674 emails received
Waterstones (UK)
  • UK
  • 974 emails received
Harlequin
  • Canada
  • 686 emails received
Barnes & Noble
  • USA
  • 1,888 emails received