Cosmetics & Skincare email marketing overview

Total Emails

240,151

Total Brands

160

Total Journeys

1,461

Latest Email Examples from Cosmetics & Skincare

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Cosmetics & Skincare email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 4.17
  • vs. Last Year -6.38%
  • vs. MailCharts Index 13.63%

View Sending behavior trends

How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 50.10%
  • vs. Last Year 4.13%
  • vs. MailCharts Index 6.49%

View promotional trends

How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 35 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

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Cosmetics & Skincare ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Cosmetics & Skincare email subject line trends
  • Unlock thousands of Cosmetics & Skincare email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

The Art of Shaving
  • USA
  • 2,423 emails received
Superdrug (UK)
  • UK
  • 577 emails received
MAKE UP FOR EVER
  • US
  • 974 emails received
WOW Skin Science
  • India
  • 122 emails received
Boscia Skincare
  • -
  • 1,074 emails received
Paula’s Choice
  • -
  • 1,643 emails received
Glow Recipe
  • USA
  • 906 emails received
Luminess Cosmetics
  • -
  • 67 emails received