Gifts email marketing overview

Total Emails

72,888

Total Brands

50

Total Journeys

356

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Gifts email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.68
  • vs. Last Year -3.16%
  • vs. MailCharts Index 3.83%

View Sending behavior trends

How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 56.62%
  • vs. Last Year 17.08%
  • vs. MailCharts Index 37.04%

View promotional trends

How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 38 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

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Gifts ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Gifts email subject line trends
  • Unlock thousands of Gifts email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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