Gifts email marketing overview

Total Emails

60,492

Total Brands

50

Total Journeys

303

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Gifts email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.48
  • vs. Last Year 12.99%
  • vs. MailCharts Index -1.67%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 48.90%
  • vs. Last Year 3.47%
  • vs. MailCharts Index 19.43%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 36 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

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Gifts ecommerce lifecycle campaigns and user journeys

  • Welcome series

  • Cart abandonment

  • Purchaser

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Gifts email subject line trends
  • Unlock thousands of Gifts email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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