Ticketing email marketing overview

Total Emails

6,698

Total Brands

7

Total Journeys

34

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Ticketing email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 1.43
  • vs. Last Year 42.86%
  • vs. MailCharts Index -58.98%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 19.43%
  • vs. Last Year 60.00%
  • vs. MailCharts Index -52.49%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 54 characters
  • MailCharts Index 36 characters

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What are brands talking about?

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Ticketing ecommerce lifecycle campaigns and user journeys

  • Welcome series

  • Cart abandonment

  • Purchaser

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Ticketing email subject line trends
  • Unlock thousands of Ticketing email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

Live Nation
  • USA
  • 300 emails received
Ticketmaster
  • USA
  • 1,839 emails received
Fandango
  • USA
  • 392 emails received
SeatGeek
  • US
  • 2,156 emails received
Vivid Seats
  • USA
  • 722 emails received
viagogo
  • Switzerland
  • 432 emails received
StubHub
  • USA
  • 857 emails received