Wine & Spirits email marketing overview

Total Emails

21,267

Total Brands

10

Total Journeys

63

Latest Email Examples from Wine & Spirits

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Wine & Spirits email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 4.30
  • vs. Last Year 7.50%
  • vs. MailCharts Index 10.19%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 45.80%
  • vs. Last Year 41.36%
  • vs. MailCharts Index -3.23%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 41 characters
  • MailCharts Index 37 characters

View popular subject line terms

What are brands talking about?

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Wine & Spirits ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Wine & Spirits email subject line trends
  • Unlock thousands of Wine & Spirits email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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