Baby email marketing overview

Total Emails

72,433

Total Brands

54

Total Journeys

352

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Baby email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 5.76
  • vs. Last Year 33.48%
  • vs. MailCharts Index 47.55%

View Sending behavior trends

How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 54.04%
  • vs. Last Year 3.99%
  • vs. MailCharts Index 14.17%

View promotional trends

How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 39 characters
  • MailCharts Index 37 characters

View popular subject line terms

What are brands talking about?

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Baby ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Baby email subject line trends
  • Unlock thousands of Baby email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

Groovystyle Baby (UK)
  • -
  • 62 emails received
Baby Jogger
  • -
  • 115 emails received
Graco Baby Products
  • USA
  • 565 emails received
Baby Bunting (AU)
  • -
  • 612 emails received
See Kai Run
  • USA
  • 528 emails received
California Baby
  • -
  • 280 emails received
4moms
  • -
  • 402 emails received
Gymboree
  • US
  • 3,310 emails received