MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

#EmailsWeLove: The eyes have it!
Jul 10, 2020

#EmailsWeLove: The eyes have it!

Who doesn’t like a really good-looking email, with eye-popping full-color images and spare, fluid, evocative copy? This week’s #EmailsWeLove features a bunch. You’re welcome.  

By Richard Hartzell
June 2020 Data Recap
Jul 8, 2020

June 2020 Data Recap

Last month our WFH data team continued to practice social distancing while getting up close and personal with tens of thousands of new ecommerce marketing emails. Let’s recap a bit of their hard work.   Expanded industry insights Ever wanted to get your arms around an entire industry’s sending behavior, cadence or long-term promotional habits? Our curated industry insights make it a snap to uncover email marketing trends in over 50 industries. So you’re ready to put them to work to benefit your brand. Last month we updated and expanded these industries with new curated brands: Beauty & Personal Care …

By Nataša Jovanoska
#EmailsWeLove: we saved the pieces from your last visit ❤
Jul 5, 2020

#EmailsWeLove: we saved the pieces from your last visit ❤

Triggered emails are crucial to engaging customers, so this week’s #EmailsWeLove favored the kind of triggered communications email marketers send to cart and browse abandoners and to those celebrating a birthday. Enjoy.

By Richard Hartzell
16 ecommerce email template examples
Jul 2, 2020

16 ecommerce email template examples

Considerations for your next email template There’s truly an art to putting together email templates for ecommerce brands. They have to be captivating and provide enough information to encourage click-through but also be short enough to grab the attention of those quickly going through their inbox. When putting together an ecommerce email template, there are a few things to consider in regards to design and setup: Ensure your template is mobile-friendly or mobile-first designed. This means that the email renders well across mobile clients while also being succinct. Ensure the email is designed to be accessible. This means having alternative …

By Megan Prindle
#EmailsWeLove: This is not a drill
Jun 26, 2020

#EmailsWeLove: This is not a drill

Doing anything with confidence isn’t easy these days, so this week’s #EmailsWeLove salute brands that showed some creativity and gumption going after everyone from Father’s Day shoppers to folks longing to, you know, go on vacation.

By Richard Hartzell
Planning campaigns for July and beyond
Jun 24, 2020

Planning campaigns for July and beyond

Last month we said this summer would be “staycation” season. We exhorted you to engage your stuck-at-home customers with shop-from-home offers. Now that summer is really here, “reopening” has become the new buzzword. Whether this July and August turns out to be about “staycationing” or “reopening” or somewhere in between, you can still streamline your campaign planning with our holiday strategy pages, curated lists and advanced search opportunities. Let’s have a look.   Holiday strategy pages Our holiday strategy pages serve up relevant email examples plus content strategy ideas for these upcoming dates: Independence Day (July 4) Back to School …

By Richard Hartzell
#EmailsWeLove: Time to say good buy!
Jun 19, 2020

#EmailsWeLove: Time to say good buy!

Know your peeps: it’s a cardinal rule of email marketing. This week’s #EmailsWeLove feature triggered campaigns from brands out to prove just how well they know their audience.

By Richard Hartzell
Email sequences for every part of the marketing funnel
Jun 16, 2020

Email sequences for every part of the marketing funnel

Email sequences can be used at various points throughout your customer journey and can help increase overall CLTV (customer lifetime value) for ecommerce brands. They typically consist of at least 2 emails and can be used as a one-off sequence or in ongoing automated campaigns (triggered by an event or action on the site).The marketing funnel offers many opportunities to send email sequences. They can educate new subscribers about a product, sell to previous purchasers, and even target people who have left items in their cart. Let’s look at some examples from MailCharts and categorize the different email sequences we’re …

By Megan Prindle
#EmailsWeLove: Your father’s fragrance and a shower worth singing about
Jun 12, 2020

#EmailsWeLove: Your father’s fragrance and a shower worth singing about

Father’s Day’s around the corner. Retail stores are starting to reopen. And Ludacris is having way too much fun in the shower. For us it’s just another week of #EmailsWeLove.

By Richard Hartzell
Building an email marketing calendar
Jun 10, 2020

Building an email marketing calendar

When it comes to building an email marketing calendar, one size does not fit all. If you’re an ecommerce-only brand, your email content calendar differs from a brand that drives traffic both online and to retail stores. And, if your marketing team boasts half a dozen full-time pros, your email marketing calendar won’t look the same as that of a department run by one or two part-timers. Still, every email marketing department — ecommerce-only or ecommerce/store hybrid, large and robust or small and striving — needs a good marketing calendar. As this post from Jilt makes clear, marketing calendars help …

By Richard Hartzell
Don’t waste your time preparing data
Jun 8, 2020

Don’t waste your time preparing data

If you’re an email marketer, you likely wear multiple hats. One of those hats includes researching and analyzing data to improve your programs. Unfortunately, it always seems to fall low on the priority list. A large part of doing research and analyzing data is collecting and preparing that data. This is true even for data scientists. A recent survey by CrowdFlower discovered that data scientists spend ~80% of their time cleaning and preparing the data. Assuming you do wear multiple hats, 80% of your time can’t be spent doing that work. That’s where MailCharts comes in. With our app, ecommerce …

By Megan Prindle
#EmailsWeLove: Seductive subject lines
Jun 5, 2020

#EmailsWeLove: Seductive subject lines

Sure, meat-and-potatoes subject lines do yeoman work driving sales for ecommerce brands — maybe yours included. But we’re suckers for the imaginative kind that drive something else: our compulsion to click.  Which is the main reason a couple of this week’s emails qualified as #EmailsWeLove.

By Richard Hartzell
Video: Optimizing the post-purchase experience
Jun 4, 2020

Video: Optimizing the post-purchase experience

Earlier today we discussed the various elements of a great post-purchase sequence with our friends from Zembula. We covered it all: receipts and shipping emails, delivery notifications and product reviews, WISMO (the “Where IS My Order?” queries customer service agents dread) and of course year-round segmentation to your best audience—your customers.   We love sharing great data! In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends, and email marketing strategies. Why? We love sharing all of our great ecommerce data and information. If you’re interested in hosting a webinar together—please drop …

By Tom Buchok
May 2020 data recap
Jun 4, 2020

May 2020 data recap

As the weather warms up so does our Data Team’s fervor for, well, email data. Let’s see what they were up to (and how they refreshed our data archive) during the merry merry month of May.   Expanded industry insights When you’re looking for email trends in over 50 major industries — from Jewelry and Apparel to Footwear and Furniture — our curated industry insights come to the rescue. Whether you need to understand an industry’s sending behavior, cadence or long-term promotional habits, these industry insights help you uncover marketing patterns and dynamics you can put to work to benefit …

By Nataša Jovanoska
What you can learn from Rothy’s product launch
Jun 2, 2020

What you can learn from Rothy’s product launch

Finding product announcement email examples can be hard to do on your own. You need a keen eye and attention to your competitors’ emails to find all related examples. Because this process is mostly manual, great examples often fall through the cracks. With MailCharts, you can uncover product announcement sequences in their entirety instead of one by one and in a fraction of the time. (Yes, that means no more subscribing to your competitors’ emails.) Using the MailCharts app, our data team happened upon a recent Rothy’s product launch for the Mary Jane shoe. Typically, our team uses our advanced …

By Megan Prindle