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#EmailsWeLove: For better days
Apr 3, 2020

#EmailsWeLove: For better days

We can do it! reads the headline of an iconic wartime production poster. This week our we’re-in-this-together #EmailsWeLove are in a similar spirit.  

By Richard Hartzell
Quick wins for your purchase journey emails
Apr 3, 2020

Quick wins for your purchase journey emails

With everything going on at work and in the world, your email purchase journey may be the last thing on your mind. Yet if it’s low on your to-do list, it’s still something you’ll want to keep an eye on. The last thing you want is unhappy existing customers who have a poor experience and don’t purchase in the future. This is especially critical at a time where your acquisition budget for paid search could take a hit. If you’ve been burning the midnight oil re-writing your other email strategies, don’t worry: We’ve gathered a few of our favorite purchase …

By Megan Prindle
March 2020 Data Recap
Apr 2, 2020

March 2020 Data Recap

For centuries the old adage that March comes in like a lion and goes out like a lamb has been comforting the winter weary. If March’s passing seems short on comfort and long on weariness, it wasn’t enough to stop our Data Team from doing what we do best: collecting and organizing tens of thousands of new emails to meet your marketing needs.   Brands with new journeys As usual, first up are Journeys. Our journeys consist of triggered email series from brands like yours, sent to respond to a specific consumer action such as placing an order, abandoning a …

By Nataša Jovanoska
Short email subject lines
Mar 30, 2020

Short email subject lines

There’s no shortage of advice (not all of it consistent) about how to write an effective email subject line. In general, though, shorter subject lines do better. This blog post of 164 best email subject lines to boost your email open rates (note: it actually lists only 100) offers no advice at all about how long your subject line should be, but we noticed that its examples average only 34 characters.  (We counted. One example, “Hey”, uses just 3.) And according to data from Marketo, 41 characters (or roughly 7 words) appears to be ideal for maximizing your click-to-open rate. …

By Richard Hartzell
#EmailsWeLove: Working from home & coconut custard macaroons
Mar 30, 2020

#EmailsWeLove: Working from home & coconut custard macaroons

As we all try to ease into work-from-home mode, our #EmailsWeLove tweets are reflecting our challenging new reality. Let’s take a look.  

By Richard Hartzell
Planning campaigns for April and beyond
Mar 25, 2020

Planning campaigns for April and beyond

Now that most of us are on what amounts to the world’s longest staycation (complete with in-home “social distancing”), it may be tough to plan meaningful Q2 campaigns. Still, if upcoming holidays remain on your radar our holiday strategy pages are a great place to start. They’re focused on the most marketable upcoming seasonal opportunities, including: April Fool’s Day (Apr 1) Easter (Apr 12) Cinco de Mayo (May 5) Mother’s Day (May 10) Reminder: our strategy pages deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips. They’re the Swiss army knife of email …

By Richard Hartzell
Should email marketers worry about IP reputation while pausing campaigns?
Mar 24, 2020

Should email marketers worry about IP reputation while pausing campaigns?

Brands and companies that have halted their email campaigns should be mindful of their IP reputation. There isn’t a hard-and-fast ruleset, but programs resuming after inactivity lasting more than 2 to 3 weeks (~30 days) should follow IP warming best practices. Expert guidance warns against halting campaigns, if possible. Brands should aim to find ways to continue sending, even with slower cadence or lower send volume.   70%+ of us are canceling existing campaigns Last week, we gathered input from 145 B2C and B2B email marketers. The results revealed that more than 70% are canceling campaigns due to the coronavirus …

By Tom Buchok
Tips for adjusting your email strategy
Mar 23, 2020

Tips for adjusting your email strategy

If you’re an email marketer and have been panicking on what to do with your campaigns during the current global crisis, you’re not alone. Last week, we got a group of email marketers together and talked about what other brands are doing and about the initial results of our survey, Hey, Email Marketers. How’s it going?. If you haven’t watched the webinar, you can check it out here.  We’ve now collected more than 150 responses from email marketers at both B2B and B2C companies. Unsurprisingly, over half of respondents said they have sent a COVID-related email (my inbox is flooded …

By Megan Prindle
#EmailsWeLove: Quarantine and chill
Mar 20, 2020

#EmailsWeLove: Quarantine and chill

Itʼs not easy sharing #EmailsWeLove tweet roundups these days, but, well, letʼs keep calm and carry on, shall we?  

By Richard Hartzell
To mail or not to mail?
Mar 20, 2020

To mail or not to mail?

“This is a hard, confusing, uncertain and just plain weird time.” “It’s been a tough week, but we’re all in this together.” “It’s fur your own good.” These are just a few of the lines copywriters are using in COVID-19 outreach emails. You’ll find them all below. The key to successful email marketing has always been expertly balancing tone, lightheartedness, sincerity and the demands of the CTA. And, in this hard, confusing, uncertain and just plain weird time, it’s natural to wonder whether we can maintain that delicate balance. It’s a high-wire act. Let’s see how brands these days are …

By Richard Hartzell
Results: Polling 100s of email marketers—How’s it going?
Mar 19, 2020

Results: Polling 100s of email marketers—How’s it going?

Today we got together with dozens of our fellow professionals to discuss the volatile state of email marketing and to share the results of our 5-question Hey, Email Marketers. How’s it going? poll. Thank you! to such a great community A little positivity: we’re thrilled to be part of the wonderful email marketing community and look forward to continuing to share everything we can together to help each maintain momentum. Our friends at ReallyGoodEmails for helping us spread the word and gather valuable input. Only Influencers the world’s most trusted group of email marketers went above and beyond to make sure …

By Tom Buchok
Hey, email marketers. How’s it going?
Mar 17, 2020

Hey, email marketers. How’s it going?

I wanted to check-in. How are you doing? No, seriously—how are you really doing? You’ve probably got a lot on your mind right now and business-as-usual seems impossible. Let’s talk about it! Click here to anonymously answer a few questions. We’ll share the results in a few days in a Zoom session for those who’d like to discuss it. There’s a lot of uncertainty in the economy, in the world, and our communities. In many ways it’s hard to do our jobs—honestly, this post was originally going to be about purchase journeys—so we want to try to address some simple …

By Megan Prindle
#EmailsWeLove: 100% word free and most funnest Friday ever
Mar 13, 2020

#EmailsWeLove: 100% word free and most funnest Friday ever

Our Trello reminder card says it’s time to share our Friday roundup of #EmailsWeLove tweets courtesy of our @MailCharts Twitter handle. Thanks, Trello!  

By Richard Hartzell
5 facts everyone should know about April Fool’s Day emails
Mar 12, 2020

5 facts everyone should know about April Fool’s Day emails

April Fool’s Day pranks are a time-honored tradition that goes back centuries. Yet, despite the first of April’s historical attraction as an email marketing holiday, the date’s association with playful hoaxes and harmless fun carries an implicit risk: no customer or subscriber wants to be left out of the joke. Especially now! With those risks in mind, email marketers embrace a spectrum of approaches — from gleefully attempting (at least briefly) to dupe customers to loudly refusing to do so. Our Curated April Fool’s Day list displays this full range of humorous and earnest methods to leverage the holiday to …

By Richard Hartzell
Video: Easter email ideas
Mar 11, 2020

Video: Easter email ideas

Today we covered using market research and competitive data to streamline building Easter campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We adore sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a …

By MailCharts Team