Industry Insights

Explore the power of MailCharts data and custom groups.

What are industry groups?

MailCharts has grouped ecommerce brands together to help you gain insight into information and trends in popular industries and keep tabs on the brands that matter most.

We’ve curated over 50 groups to include brands that reflect popular categories of ecommerce companies like apparel, footwear, home goods and more —you can see the full list below. Each of these curated groups features data and insights and represents trends in relevant industries.

Whether you’re looking for a group’s email sending behavior or an overview of its promotional timeline or email content, our industry groups give you an in-depth understanding of activity and trends within the group’s brands.

Unleash MailCharts by creating your own groups

Create your own groups using brands from the MailCharts database!

Check out the industry groups we set up and monitor as your starting point. Then define your own group criteria and use the MailChart company search function to find the ecommerce brands you want to include.

Just a click or two adds the brand to your group. Your MailCharts subscription allows you to:

  • Create unlimited custom groups
  • Search and add brands to groups
  • Track competition, peers, and any other subset of companies
Ready to get started?

Join MailCharts today to create your own groups and view current and past email data. We track and offer reporting on over 30,000 brands and millions of email campaigns. Start planning your campaign strategies today!

Join MailCharts Today

Our industries

  • Accessories
    • Bags / Luggage
    • Eyewear
    • Jewelry
    • Watches
  • Beauty & Personal Care
    • Cosmetics & Skincare
    • Men’s Care
  • Home
    • Bedding / Mattresses
    • Furniture
    • Kitchen & Cookware
  • Pet Care & Supplies
  • Apparel
    • Activewear Apparel
    • Children’s Apparel
    • Fashion Apparel
    • Lifestyle Apparel
    • Luxury Apparel
  • Footwear
    • Fashion Footwear
    • Lifestyle Footwear
    • Luxury Footwear
    • Outdoor Footwear
    • Sneakers / Athletic Footwear
  • Health & Fitness
    • Fitness
    • Nutrition & Weight Loss
  • Arts & Entertainment
    • Artwork & Supplies
    • Toys
    • Ticketing
  • Food & Drink
    • Coffee
    • Fast Food / QSR
    • Wine & Spirits
  • Travel
    • Airlines & Air Travel
    • Amusement Parks
    • Cruise Lines
    • Hotels
    • Vacation Rentals
  • Baby
  • Sports & Activities
    • Baseball
    • Basketball
    • Fan / Licensed Gear
    • Football
    • Golf
    • Outdoor
    • Running
    • Skate
    • Snow
    • Soccer
    • Surf
    • Swim
    • Tennis
    • Yoga
  • Gifts
    • Flowers
    • Greeting Cards
    • Photos

How can MailCharts groups help you?

Groups help you stay on top of trends in your industry. Our curated industry groups help you analyze data at a deeper level with trends and comparative benchmarks across multiple ecommerce email brands.

Discover and track new ecommerce brands (niche, D2C, startups, etc.) for inspiration and comparison. We constantly add, re-evaluate and update the brands in our groups so they stay current.

Get insider information about the breadth and depth of your ecommerce email peers and competitors. Rely on data, not guesswork, to make decisions about your email and marketing strategies.

  • Analyze data at a deeper level with trends and comparative benchmarks across multiple companies
  • Gain knowledge on the breath and depth of your competitors and peers
  • Discover and track new companies (niche, startups, etc.) for inspiration and comparison
  • Make informed decisions about your email and marketing strategies

How do we curate brands for industry groups?

We monitor the ecommerce world for brands that are doing something interesting, outstanding or innovative with email marketing and include them in our groups.

Our search criteria for curated groups:

Brands on established ecommerce lists

Brands our customers seek out often

Brands with year-over-year campaign data

For starters, we source top-ranking brands on established ecommerce lists. Here are a few examples:

And we’ve been at this a while—since 2013! This means we have monitored the most-tracked brands by our users over the years and included them in our curated groups. This includes market-leading, established, popular brands along with DTC, subscription commerce, specialty, and gender-specific brands.

And finally, the amount of data matters a lot. MailCharts is most powerful when you can compare brands side-by-side, but also year-over-year. Brands we select for industry groups usually have two years or more of campaign data.

Ready to get started?

Join MailCharts today to create your own groups and view current and past email data. We track and offer reporting on over 30,000 brands and millions of email campaigns. Start planning your campaign strategies today!

Join MailCharts Today