Short, sweet, and to the point. Typically, account confirmation emails are clear and ask for an opt-in, account creation or subscription.
We hate to say it but, if you haven’t tried GIFs yet, you’re a bit behind the curve. Plus, GIFs are fun no matter which way you pronounce 'em!
Back in Stock
Retailers and brands have an opportunity to use scarcity to drive demand through back in stock campaigns.
Not only are birthdays a blast to celebrate with friends and family, but they also give brands a unique opportunity to engage with their customers on a more personal level.
Browse abandonment is a strong behavioral signal with a great chance to convert to purchase.
Canceled subscription emails can be used to end things on a good note and, if you're lucky, maybe the customer returns!
These emails are an effective reminder to customers to complete their purchase and are critical to every triggered email program.
Discounts and Sales
Sales and promotions shouldn’t be the end-all-be-all email strategy but can help boost sales periodically.
Loyalty and rewards clubs
Treat these programs as a holistic part of your customer communications and aim to integrate with existing messaging strategies.
New arrivals and product launches
Loyal customers are likely eager to get their hands on the latest and greatest, plus new arrivals are a chance to bring in new customers.
The purpose of these emails is to educate the new or soon-to-be customer on the process and give them a glimpse into what your brand is all about.
About 269 billion emails are sent every day making it more important than ever to get promotional content just right.
Take a look at review emails and the different strategies brands use to get customer feedback and input.
Receipts and order confirmation
It’s important not to overcomplicate email receipts with an abundance of information.
Essentially, the more viral, or shareable, your product and brand are, the better potential for growth.
In e-commerce it's important to quickly confirm a purchase and provide a record for customers. Seems easy enough, right?
Understanding customers is one of the hardest, yet most-critical, aspects of building a loyal brand following.