What’s in the MailCharts email database?
MailCharts has been collecting data for several years and has an extensive dataset of email campaigns from thousands of ecommerce brands. The best part: we’ve made it easy to find exactly what you need, whether it’s a triggered sequence, promotional email, or a holiday campaign.
We use our filtering options — the same ones that are available to our users — and carefully curate hundreds of email examples in hands-on marketing categories to help you get started planning upcoming campaigns.
We’ve curated hundreds of email examples
Since 2013 we’ve been continuously collecting emails and monitoring best email practices for ecommerce brands. Our curated lists are organized into standard marketing categories and include:
- Triggered emails for launching welcome and onboarding drips, targeting cart and browse abandoners, and sending purchase receipts, shipping confirmations and cancellations
- Promotional emails for touting discounts and sales, celebrating birthdays, announcing new products and soliciting customer surveys
- Creative emails that deploy imaginative animated GIFs and subject line emojis
Our curated lists are updated monthly! To keep you inspired by the latest trends we constantly update lists to showcase noteworthy email marketing examples from leading ecommerce brands.
How do we find great email examples?
MailCharts’ email search and filtering options allow us to easily search through thousands of emails to find the best examples. By applying and combining such filters as keyword, subject line length, and the presence of animated gifs and promotional offers we narrow down the results.
Then, as we look at email thumbnails, we handpick the top emails for each category. Of course, there’s no single standard for picking superior emails — no right way or wrong way to zero in on those we judge a cut above. As seasoned email experts we look for widely recognized industry benchmarks like:
- Expressive subject line
- Unique and interesting template
- Powerful CTA (call to action)
- Expert personalization
- Fun — and relevant — animated GIFs and emojis
When we spot elements like these and we’re impressed by an email’s vibrant look and feel, we’re confident they’ll make a great addition to our curated lists.
You can create your own lists too
We’ve curated dozens of lists to help you get started, but you can use our advanced email search options to create lists and save your own favorite email examples.
What can you do with MailCharts email data?
When you tap into our curated email examples from top ecommerce brands, or search our growing database of thousands more, you simplify your most important marketing tasks. That means you’re ready to:
- Build creative briefs to launch or revise your collection, birthday, or referral emails
- Brainstorm triggered campaigns to successfully onboard subscribers, target cart abandoners, engage post-purchasers and more
- Reenergize bread-and-butter campaigns such as gift guides, new product announcements and back-in-stock reminders
- Find inspiration for your next A/B test by using our advanced search options to search by subject line length, inclusion of $, % or BOGO promotions, presence of emojis or animated GIFs (or both) and more
- Share ideas with your team and report on competitors — because it’s a snap to export your favorite email examples as images or CSV files
- Optimize your marketing campaigns by accessing years of emails from leading ecommerce brands
In short, our abundant, easy-access curated and searchable email data can make your marketing more agile, spirited and responsive. Indeed, you’ll find our great data is the beating heart behind everything we do.
Ready to get started?
Ready to discover how MailCharts can help you plan your ecommerce email marketing program efficiently and effectively?
Create your MailCharts account now and unlock curated email examples from thousands of brands along with the competitive data you need to come away with hands-on analyses and insights.
Short, sweet, and to the point. Typically, account confirmation emails are clear and ask for an opt-in, account creation or subscription.
We hate to say it but, if you haven’t tried GIFs yet, you’re a bit behind the curve. Plus, GIFs are fun no matter which way you pronounce 'em!
Back in Stock
Retailers and brands have an opportunity to use scarcity to drive demand through back in stock campaigns.
Not only are birthdays a blast to celebrate with friends and family, but they also give brands a unique opportunity to engage with their customers on a more personal level.
Browse abandonment is a strong behavioral signal with a great chance to convert to purchase.
Canceled subscription emails can be used to end things on a good note and, if you're lucky, maybe the customer returns!
Abandoned cart emails are an effective reminder to customers to complete their purchase and are critical to every triggered email program.
Discounts and Sales
Sales and promotions shouldn’t be the end-all-be-all email strategy but can help boost sales periodically.
In the blizzard of emails that engulfs inboxes from November 1 through New Year’s Day, the gift guide emails shines like a beacon.
Loyalty and rewards clubs
Treat these programs as a holistic part of your customer communications and aim to integrate with existing messaging strategies.
New arrivals and product launches
Loyal customers are likely eager to get their hands on the latest and greatest, plus new arrivals are a chance to bring in new customers.
The purpose of these emails is to educate the new or soon-to-be customer on the process and give them a glimpse into what your brand is all about.
About 269 billion emails are sent every day making it more important than ever to get promotional content just right.
Take a look at review emails and the different strategies brands use to get customer feedback and input.
Receipts and order confirmation
It’s important not to overcomplicate email receipts with an abundance of information.
Essentially, the more viral, or shareable, your product and brand are, the better potential for growth.
In e-commerce it's important to quickly confirm a purchase and provide a record for customers. Seems easy enough, right?
Understanding customers is one of the hardest, yet most-critical, aspects of building a loyal brand following.