Beauty email marketing overview

Total Emails

190,165

Total Brands

168

Total Journeys

1,086

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Beauty email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.90
  • vs. Last Year 16.31%
  • vs. MailCharts Index 13.44%

View Sending behavior trends

How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 42.29%
  • vs. Last Year 15.03%
  • vs. MailCharts Index 7.26%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 36 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

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Beauty ecommerce lifecycle campaigns and user journeys

  • Welcome series

  • Cart abandonment

  • Purchaser

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Get Free Access to Email Marketing Data from 168 brands in the Beauty

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Beauty email subject line trends
  • Unlock thousands of Beauty email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

Ole Henriksen
  • USA
  • 767 emails received
BOXYCHARM
  • US
  • 591 emails received
Benefit Cosmetics
  • US
  • 962 emails received
Pharmaca
  • USA
  • 650 emails received
Estee Lauder (UK)
  • -
  • 570 emails received
Tatcha
  • -
  • 446 emails received
Dollar Shave Club
  • USA
  • 496 emails received
wet n wild
  • USA
  • 490 emails received