Home email marketing overview

Total Emails

322,144

Total Brands

228

Total Journeys

1,158

Unlock more when you sign up

View full industry overview for Home with a free MailCharts account

Sign up for free

Home email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.80
  • vs. Last Year 7.70%
  • vs. MailCharts Index 10.48%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 45.47%
  • vs. Last Year -8.38%
  • vs. MailCharts Index 15.35%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 38 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Home ecommerce lifecycle campaigns and user journeys

  • Welcome series

  • Cart abandonment

  • Purchaser

With a MailCharts Pro account, you’ll have access to thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment, purchase receipts, shipping notifications, and more.

Sign up for free

Get Free Access to Email Marketing Data from 228 brands in the Home

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Home email subject line trends
  • Unlock thousands of Home email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Home and thousands of other brands

Sign up for free

Email marketers also search for:

Poppin
  • USA
  • 616 emails received
Gallery Furniture
  • USA
  • 1,418 emails received
Havertys Furniture
  • USA
  • 643 emails received
DIY at B&Q (UK)
  • UK
  • 462 emails received
Rugs Direct
  • USA
  • 866 emails received
Wayfair
  • USA
  • 6,066 emails received
Build
  • USA
  • 1,612 emails received
Lexmod
  • USA
  • 899 emails received