The State of SMS Marketing in 2023 report is live! Read insights from 1,218 consumers around the world to learn what subscribers really want from an SMS experience.

Home email marketing overview

Total Emails

553,421

Total Brands

261

Total Journeys

2,201

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Home email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.86
  • vs. Last Year 6.10%
  • vs. MailCharts Index 214.68%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 56.11%
  • vs. Last Year 4.94%
  • vs. MailCharts Index 261.50%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 38 characters
  • MailCharts Index 19 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Home ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover the most popular Home email subject line trends
  • Unlock thousands of Home email examples

Optimize journeys and triggered campaigns

  • View recently tracked email journeys
  • Understand the email frequency and patterns of tracked journeys

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

US-Mattress
  • USA
  • 2,324 emails received
Wayfair (UK)
  • -
  • 3,824 emails received
AllModern
  • USA
  • 6,920 emails received
Perigold
  • USA
  • 3,453 emails received
Birch Lane
  • -
  • 2,541 emails received
Wayfair
  • USA
  • 8,915 emails received
Breville
  • -
  • 192 emails received
Fully
  • -
  • 156 emails received