We love having the opportunity to share our data and thoughts on just about anything email marketing. Here what we’ve been up to lately.

Data provider for Coherent Path

Coherent Path released a major study outlining how effective top retailers are on the email front.

As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started.

  • Are you sending more email than other retailers?
  • How long does it take retailers to expose their product catalog?
  • Which verticals are doing the best?

Learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.

Download the report

Note: This report has been featured in DigitalCommerce360 and MarTechToday.

 

250OK: Black Friday & Cyber Monday email tips

Adobe Digital Insights credited email programs for driving 17.8% of online sales for Black Friday 2016. The data in this infographic comes from yours truly (that’s us, MailCharts) and is based on emails sent by the top 1,000 internet retailers.

View the infographic

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Hubspot: Holiday email marketing tips

If you’re looking for a mix of strategy and email examples, this post is a must-read. We partnered with Hubspot and 250OK to bring you some seriously actionable insights.

Here’s a freebie for you: send a pre-holiday email asking recipients if they would like to opt-in (or opt-out) from your holiday emails.

Want to see more? Read the post.

 

Inc.com: 4 ways to stand out from your competitors this Cyber Monday

Cyber Monday 2016 marked the biggest day in e-commerce history for the U.S. According to Adobe Digital Insights, consumers spent $3.45 billion in online sales, although that number is probably a little higher in reality.

In this article we share a few tips to help you ace your Cyber Monday emails in 2017.

Read the article