MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

Data Recap for December 2019
Jan 7, 2020

Data Recap for December 2019

Here’s hoping your holidays were merry and your gifts (the ones you gave and the ones you got) were a hit. We also hope your time off has reenergized you for marketing in the new year. And speaking of reenergizing, let’s take a look at some of the ways we amped up MailCharts during December.   Brands with new journeys As a reminder, we call Journeys any email series triggered by a specific action such as placing an order, abandoning a cart, or signing up for a newsletter. In December added new journeys with: Blick Art Materials (newsletter signup) Buck …

By Nataša Jovanoska
Data Recap for November 2019
Dec 3, 2019

Data Recap for November 2019

Chestnuts roasting on an open fire. Jack Frost nipping at your nose. Meanwhile MailCharts is making spirits bright by (what else?) summarizing for you the blizzard of data we collected, sorted, curated — and even found time to love — last month.   Latest holiday and other curated email lists As usual, we’ve updated our upcoming holidays lists to keep you ahead of the game — including the ultimate gridiron contest of 2020, Super Bowl LIV: Holiday: New Year (Jan 1; 82 emails) Holiday: Super Bowl (Feb 2; 46 emails) Holiday: Groundhog Day (Feb 2; 34 emails) And because December …

By Nataša Jovanoska
Data Recap for October 2019
Nov 6, 2019

Data Recap for October 2019

While others were out shopping for the perfect Back to the Future Doc Brown Halloween costume or the city’s best pumpkin spiced latte, we headed back down into the data mines last month to unearth, organize, process and curate the latest emails for your marketing needs.   Emails our team loved For our October recap of favorite emails we thought we’d focus on messaging that takes advantage of our swing into autumn. As email connoisseurs we were impressed that products as diverse as air freshener (AirWick), bedding (GhostBed) and nondairy milk substitutes (Silk) adopted fall themes that evoke the fashions, …

By Nataša Jovanoska
Data Recap for September 2019
Oct 2, 2019

Data Recap for September 2019

What’s new for MailCharts in September? Plenty. If visions of sugar plums are starting to dance in your head (and you’re eager for some festive campaign inspiration), you’ll be glad to know we’ve refreshed three of our most important curated holiday email lists: Holiday: Black Friday (74 emails) Holiday: Cyber Monday (56 emails) Holiday: Christmas (72 emails)   All-new, cart abandoner, purchaser & lifecycle journeys Email Journeys, of course, are what we call a sequence of emails triggered by a behavior like signing up for a newsletter, making a purchase or (egad!) abandoning a cart. In September we added another …

By Nataša Jovanoska
Sep 30, 2019

The Power of Groups

I am excited to share some updates to MailCharts and how we’ve elevated our Groups feature. Not only is it now easier to create your own groups, we’ve also introduced a powerful new brand search to help you find and discover new brands. Looking for a starting point? Browse over 60 industry groups that we’ve curated to highlight the value of group data. Groups are a core component of MailCharts. With access to key data points across a collection of brands, you can easily compare and benchmark yourself and multiple companies. Let’s dive in!   How to create groups Creating …

By Brian Lai
Data Recap for August 2019
Sep 3, 2019

Data Recap for August 2019

Summertime, and the living is easy. For everybody except our nose-to-the-grindstone data team. As we hurtle toward a breathtaking 6.25 million emails in our data archive (and set our sights on lucky 7), let’s take a quick look at our dogged data doings during the dog days of August.   Oh you fancy, huh? Luxury brand email marketers may think so. That’s because we’ve added or updated some 90 posh labels, among them: Max Mara Gucci Elisabetta Franchi Marni Bally For the record, at MailCharts we like to think of ourselves as informal, unpretentious and easy going.   Subscription, cart abandoner …

By Nataša Jovanoska
Data Recap for June 2019
Jul 10, 2019

Data Recap for June 2019

For last month’s May recap we reported our growing efforts to scale up subscription commerce email journeys to give you bigger and better insights into the subscriber lifecycle. These journeys help your teams improve activation and retention outreach to keep subscribers in the fold — or win them back when they stray.   Subscription commerce journeys continue In June we continued strengthening subscription commerce journeys and have entered purchaser trial or active periods for: Flaviar  Adore Me Dollar Shave Club MistoBox NatureBox MunchPak BTW: Looking for unique, curated user journeys to assist your company’s activation or retention strategies? Let us …

By Nataša Jovanoska
Data Recap for May 2019
Jun 7, 2019

Data Recap for May 2019

At MailCharts we’re all about proactively adding and refreshing email journeys and curating lists of awesome emails for the brands in our database. That way you’re sure to have the latest data at your fingertips. What’s an email journey? It’s an email series triggered by a subscriber or purchaser action, such as placing an order, abandoning a cart, or signing up for a newsletter. Each series seeks to capture what brands do to nurture customers during that critical first-30-day window. Month after month we round up these journeys and make them super-easy for our paid subscribers to search and dig …

By Nataša Jovanoska
May 16, 2019

Insights & Data: Where Else We’ve Been Featured

We’ve been busy, as always, sharing our insights and data across the industry. Here are some recent posts that show off our data — and the thinking that goes into it. It’s the best way we know to illustrate the power of our platform. Enjoy!   Usher in the dog days of summer with sizzling Memorial Day email! 250ok asked us for some compelling reasons to send out a campaign with a Memorial Day theme. We provided three, supported by memorable email examples from Jane, Postmates, Handy, Pottery Barn and Munchkin. Read the post on 250ok’s blog   How ‘FYI’ …

By MailCharts Team
In Memoriam Carl Sednaoui, 1987-2019
Feb 25, 2019

In Memoriam Carl Sednaoui, 1987-2019

By Tom Buchok
Maximizing Cart Abandonment Email Coverage
Oct 29, 2018

Maximizing Cart Abandonment Email Coverage

We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple):   In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we work while providing you some tips of what to QA in your own cart abandonment triggers. Quick background: Every company …

By Carl Sednaoui
2,700 new journeys added in March
Apr 10, 2018

2,700 new journeys added in March

Last month we started pro-actively refreshing journeys for any company tracked by a customer — to make sure you have the most up-to-date data at your fingertips. (Here’s more about our process.) Included in our 2,700 new journeys we completed 457 cart abandonments, 1,614 newsletter signups, and 66 purchases.   We’re doubling down on browse abandonment journeys Similar to cart abandonment, browse abandonment emails allow you to send extremely relevant emails to high-intent subscribers. See below for an example from prAna we captured this month. The language is not as urgent as you might see in an abandoned cart email – …

By Natalie
Save Your Favorite Emails
Mar 28, 2018

Save Your Favorite Emails

Creating lists in MailCharts is the perfect way to stash away email ideas for upcoming meetings, last minute campaigns, or A/B testing inspiration. You can easily add emails to your custom lists by browsing through your competitors’ latest campaigns or viewing the thousands of other emails available in MailCharts. Visit the documentation page to learn more. Lists can be used to save great design elements (awesome headers, cool animated .gifs), holiday campaigns you love (Valentine’s Day, Halloween), triggered emails you’re interested in (abandoned cart, welcome, birthday), or whatever you fancy! Adding an email to a new or existing list is easy: …

By Natalie
1,000+ Journeys Added in February
Mar 2, 2018

1,000+ Journeys Added in February

In February, we hit the reset button for a lot of brands – we wanted to see how these companies are switching things up in 2018! To do that, we signed up for 964 newsletters and abandoned 302 carts. Below are just a handful of the brands who we started all-new journeys for in February. Alice + olivia Lululemon Tradesy adidas TaskRabbit Our Favorite Campaigns With all that activity, we found a couple stand-outs. HelloFresh has a great welcome series – they entice you with a discount, but continue the drip with a how-to, customer reviews, and an introduction to …

By Natalie