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May 2020 data recap
Jun 4, 2020

May 2020 data recap

As the weather warms up so does our Data Team’s fervor for, well, email data. Let’s see what they were up to (and how they refreshed our data archive) during the merry merry month of May.   Expanded industry insights When you’re looking for email trends in over 50 major industries — from Jewelry and Apparel to Footwear and Furniture — our curated industry insights come to the rescue. Whether you need to understand an industry’s sending behavior, cadence or long-term promotional habits, these industry insights help you uncover marketing patterns and dynamics you can put to work to benefit …

By Nataša Jovanoska
Results: email marketing in a pandemic
May 1, 2020

Results: email marketing in a pandemic

Today we were treated to a handful of great insights by Jessica Best of Barkley and Bill Cobb of Planet Fitness as they talked about email marketing during the pandemic. More than discussing the current landscape, Jess and Bill put forward specific strategies for brands that have had to alter their product offerings due to the closing of in-person businesses everywhere. How do you sell your stuff when you can’t get customers in the door? How do you listen to your customers rather than just promoting at them? Check out the video recording, slides and poll results below to learn more. …

By Tom Buchok
Results: what’s going on in email marketing?
Apr 2, 2020

Results: what’s going on in email marketing?

We chatted this afternoon with a handful of fellow email marketers to catch-up on the last couple of weeks. We reviewed results from our poll, Hey, Email Marketers. What’s going on?, and then Chelsea McClure of Redbubble shared results and insights from her program over the past few weeks. Thanks again to our community! We were able to get valuable and helpful input once again with the help of our friends in the email world: Only Influencers, which continues to help broadly connect the best email marketing professionals in the industry Women of Email, who put us in touch with …

By Tom Buchok
Tips for adjusting your email strategy
Mar 23, 2020

Tips for adjusting your email strategy

If you’re an email marketer and have been panicking on what to do with your campaigns during the current global crisis, you’re not alone. Last week, we got a group of email marketers together and talked about what other brands are doing and about the initial results of our survey, Hey, Email Marketers. How’s it going?. If you haven’t watched the webinar, you can check it out here.  We’ve now collected more than 150 responses from email marketers at both B2B and B2C companies. Unsurprisingly, over half of respondents said they have sent a COVID-related email (my inbox is flooded …

By Megan Prindle
Results: polling 100s of email marketers—How’s it going?
Mar 19, 2020

Results: polling 100s of email marketers—How’s it going?

Today we got together with dozens of our fellow professionals to discuss the volatile state of email marketing and to share the results of our 5-question Hey, Email Marketers. How’s it going? poll. Thank you! to such a great community A little positivity: we’re thrilled to be part of the wonderful email marketing community and look forward to continuing to share everything we can together to help each maintain momentum. Our friends at ReallyGoodEmails for helping us spread the word and gather valuable input. Only Influencers the world’s most trusted group of email marketers went above and beyond to make sure …

By Tom Buchok
Planning campaigns for March and beyond
Feb 26, 2020

Planning campaigns for March and beyond

Whatever Punxsutawney Phil may have done way back on February 2nd (we hear he predicted an early spring) there’s no doubt about this: the days are getting longer and the buds are just about to open. We can’t wait. And thanks to our holiday strategy pages you don’t have to wait to get ahead of your upcoming campaigns for: St. Patrick’s Day (Mar 17) April Fool’s Day (Apr 1) Easter (Apr 12) These ingenious strategy pages deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips.   Marketing beyond St. Paddy’s 🍀 & April …

By Richard Hartzell
Sep 30, 2019

The Power of Groups

I am excited to share some updates to MailCharts and how we’ve elevated our Groups feature. Not only is it now easier to create your own groups, we’ve also introduced a powerful new brand search to help you find and discover new brands. Looking for a starting point? Browse over 60 industry groups that we’ve curated to highlight the value of group data. Groups are a core component of MailCharts. With access to key data points across a collection of brands, you can easily compare and benchmark yourself and multiple companies. Let’s dive in!   How to create groups Creating …

By Brian Lai
Data Recap for May 2019
Jun 7, 2019

Data Recap for May 2019

At MailCharts we’re all about proactively adding and refreshing email journeys and curating lists of awesome emails for the brands in our database. That way you’re sure to have the latest data at your fingertips. What’s an email journey? It’s an email series triggered by a subscriber or purchaser action, such as placing an order, abandoning a cart, or signing up for a newsletter. Each series seeks to capture what brands do to nurture customers during that critical first-30-day window. Month after month we round up these journeys and make them super-easy for our paid subscribers to search and dig …

By Nataša Jovanoska
May 16, 2019

Insights & Data: Where Else We’ve Been Featured

We’ve been busy, as always, sharing our insights and data across the industry. Here are some recent posts that show off our data — and the thinking that goes into it. It’s the best way we know to illustrate the power of our platform. Enjoy!   Usher in the dog days of summer with sizzling Memorial Day email! 250ok asked us for some compelling reasons to send out a campaign with a Memorial Day theme. We provided three, supported by memorable email examples from Jane, Postmates, Handy, Pottery Barn and Munchkin. Read the post on 250ok’s blog   How ‘FYI’ …

By MailCharts Team
In Memoriam Carl Sednaoui, 1987-2019
Feb 25, 2019

In Memoriam Carl Sednaoui, 1987-2019

By Tom Buchok
Maximizing Cart Abandonment Email Coverage
Oct 29, 2018

Maximizing Cart Abandonment Email Coverage

We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple):   In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we work while providing you some tips of what to QA in your own cart abandonment triggers. Quick background: Every company …

By Carl Sednaoui
2,700 new journeys added in March
Apr 10, 2018

2,700 new journeys added in March

Last month we started pro-actively refreshing journeys for any company tracked by a customer — to make sure you have the most up-to-date data at your fingertips. (Here’s more about our process.) Included in our 2,700 new journeys we completed 457 cart abandonments, 1,614 newsletter signups, and 66 purchases.   We’re doubling down on browse abandonment journeys Similar to cart abandonment, browse abandonment emails allow you to send extremely relevant emails to high-intent subscribers. See below for an example from prAna we captured this month. The language is not as urgent as you might see in an abandoned cart email – …

By Natalie
Save Your Favorite Emails
Mar 28, 2018

Save Your Favorite Emails

Creating lists in MailCharts is the perfect way to stash away email ideas for upcoming meetings, last minute campaigns, or A/B testing inspiration. You can easily add emails to your custom lists by browsing through your competitors’ latest campaigns or viewing the thousands of other emails available in MailCharts. Visit the documentation page to learn more. Lists can be used to save great design elements (awesome headers, cool animated .gifs), holiday campaigns you love (Valentine’s Day, Halloween), triggered emails you’re interested in (abandoned cart, welcome, birthday), or whatever you fancy! Adding an email to a new or existing list is easy: …

By Natalie
1,000+ Journeys Added in February
Mar 2, 2018

1,000+ Journeys Added in February

In February, we hit the reset button for a lot of brands – we wanted to see how these companies are switching things up in 2018! To do that, we signed up for 964 newsletters and abandoned 302 carts. Below are just a handful of the brands who we started all-new journeys for in February. Alice + olivia Lululemon Tradesy adidas TaskRabbit Our Favorite Campaigns With all that activity, we found a couple stand-outs. HelloFresh has a great welcome series – they entice you with a discount, but continue the drip with a how-to, customer reviews, and an introduction to …

By Natalie