American Girl email marketing overview

Location

8400 Fairway Pl, Middleton, WI 53562, USA

Industries

E-commerce, Non-Profit & Philanthropy

Emails received

649

American Girl email marketing trends & campaign insights

Data from the last 90 days.

How many emails has American Girl sent over the past 90 days?
American Girl send volume
3.28 emails / week
How does American Girl send volume compare?
  • 3% vs last year
  • 3% vs MailCharts
    database

How often does American Girl send discounts and promotions?

23%
of the emails American Girl sends includes a discount or promotion.

What is the day American Girl sends the most emails?

Monday
is the most popular day American Girl sends emails.

How long are the subject lines in American Girl email campaigns?

64 characters
is the average subject line length of American Girl emails.

American Girl email campaigns and trends

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American Girl ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 01 Nov 2018
  • Cart abandonment

    Start date: 27 Feb 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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