Athleta email marketing overview



Emails received


Latest Email Campaigns from Athleta

Athleta email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Athleta sent over the past 90 days?
Athleta send volume
7.14 emails / week
How does Athleta send volume compare?
  • 7% vs last year
  • 2% vs MailCharts

How often does Athleta send discounts and promotions?

of the emails Athleta sends includes a discount or promotion.

What is the day Athleta sends the most emails?

is the most popular day Athleta sends emails.

How long are the subject lines in Athleta email campaigns?

32 characters
is the average subject line length of Athleta emails.

Athleta email campaigns and trends

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Athleta ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 06 Dec 2018
  • Cart abandonment

    Start date: 13 Apr 2020
  • Purchaser

    Start date: 19 Dec 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Athleta’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Athleta and thousands of other brands

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