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Backcountry email marketing overview
Data since
2013
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Backcountry email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 6.16
- vs. Last Year 23%
- vs. MailCharts Index 208%
View Sending behavior trends
![](https://mailcharts.wpenginepowered.com/wp-content/themes/mailcharts/assets/images/stats-box-bg.jpg)
How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 76%
- vs. Last Year -4%
- vs. MailCharts Index 81%
View promotional trends
![](https://mailcharts.wpenginepowered.com/wp-content/themes/mailcharts/assets/images/stats-box-bg.jpg)
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 35 characters
- MailCharts Index 34 characters
View popular subject line terms
![](https://mailcharts.wpenginepowered.com/wp-content/themes/mailcharts/assets/images/stats-box-bg-2.jpg)
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected Backcountry is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Backcountry ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 08 Oct 2020 -
Cart abandonment
Start date: 09 Apr 2020 -
Purchaser
Start date: 13 Feb 2018
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Backcountry’s marketing strategy to help you build and optimize your email sequences and user journeys.
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