MailCharts Index

Blue Bottle Coffee email marketing overview

Total Emails

730

Total Journeys

17

Industries

Fast Food / QSR, Coffee, Food & Drink

Latest emails

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Blue Bottle Coffee email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 2.14
  • vs. Last Year 7%
  • vs. MailCharts Index -29%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 11%
  • vs. Last Year 10%
  • vs. MailCharts Index -73%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 48 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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Blue Bottle Coffee ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 05 Aug 2018
    Company Journey
  • Cart abandonment

    Start date: 30 Mar 2020
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

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  • Track how often brands send discounts and promotions

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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