Bluefly email marketing overview


42 W 39th St, New York, NY 10018, USA


E-commerce, Apparel & Footwear, Apparel & Fashion, Retail

Emails received


Bluefly email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Bluefly sent over the past 90 days?
Bluefly send volume
12.49 emails / week
How does Bluefly send volume compare?
  • 0% vs last year
  • 4% vs MailCharts

How often does Bluefly send discounts and promotions?

of the emails Bluefly sends includes a discount or promotion.

What is the day Bluefly sends the most emails?

is the most popular day Bluefly sends emails.

How long are the subject lines in Bluefly email campaigns?

51 characters
is the average subject line length of Bluefly emails.

Bluefly email campaigns and trends

Sign up for free to see even more data and insights now.

Sign up for free

Bluefly ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 04 Aug 2018
  • Cart abandonment

    Start date: 18 May 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

Sign up for free

Get free access to email marketing data from Bluefly and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Bluefly and thousands of other brands

Sign up for free