Books-A-Million email marketing overview


402 Industrial Ln, Birmingham, AL 35211, USA


Retail, Entertainment, E-commerce, E-Commerce & Marketplaces

Emails received


Books-A-Million email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Books-A-Million sent over the past 90 days?
Books-A-Million send volume
8.3 emails / week
How does Books-A-Million send volume compare?
  • 8% vs last year
  • 3% vs MailCharts

How often does Books-A-Million send discounts and promotions?

of the emails Books-A-Million sends includes a discount or promotion.

What is the day Books-A-Million sends the most emails?

is the most popular day Books-A-Million sends emails.

How long are the subject lines in Books-A-Million email campaigns?

41 characters
is the average subject line length of Books-A-Million emails.

Books-A-Million email campaigns and trends

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Books-A-Million ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 17 Oct 2020
  • Cart abandonment

    Start date: 07 Mar 2019
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Books-A-Million and thousands of other brands

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