MailCharts Index

Coles (AU) email marketing overview

Total Emails

71

Total Journeys

5

Industries

Ecommerce

Latest emails

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Coles (AU) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 1.27
  • vs. Last Year No Change
  • vs. MailCharts Index -58%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 36%
  • vs. Last Year No Change
  • vs. MailCharts Index No Change

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 57 characters
  • MailCharts Index 34 characters

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What are brands talking about?

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Coles (AU) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 21 Feb 2019
    Company Journey
  • Cart abandonment

    Start date: 17 Jan 2019
    Company Journey
  • Purchaser

    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Coles (AU)’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Plan upcoming campaigns and promotions

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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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