Dollar General email marketing overview
Data since
2013
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Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 2.04
- vs. Last Year 2%
- vs. MailCharts Index 2%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 34%
- vs. Last Year No Change
- vs. MailCharts Index -21%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 55 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Dollar General is using Responsys.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Dollar General ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 28 Jan 2020 -
Cart abandonment
Start date: 28 Jan 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Dollar General’s marketing strategy to help you build and optimize your email sequences and user journeys.
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